"secu" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “secu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “powerpoints”, “playstore”, “aadhaar card”, “musii”, “واتس اب عمر”, “11”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “secu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword secu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
secure 56 73 250+ 136
securities 56 38 249 38
security 52 74 250+ 141
insecure 51 46 250+ 218
insecurity 51 33 250+ 173

The search volume of the core keyword secu in Google App Store reached 54, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 200 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SECU state employee credit union 56 11
2
SECU (Maryland) secu credit union co-op ≤5 30
3
SECU Credit Union Mobile Banking ncsecu 42 50
4
SECU Net24 Mobile secu net24 mobile ≤5 30
5
Secure VPN – A high speed, ultra secure VPN secure 56 73
6
Mobile Security, Antivirus & Cleaner by Lookout lookout 40 44
7
Safe Security - Antivirus, Booster, Phone Cleaner security 52 74
8
APUS Security - Anti-virus,Phone security, Virus центры 28 40
9
Super Antivirus–cleaner, Applock, Security,Booster безопасность телефона на русском языке ≤5 17
10
ESET Mobile Security & Antivirus est 51 59

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vatsapa 90 66 249 242
ewvpn 80 68 249 248
irnb 80 30 248 231
istituto nazionale previdenza sociale 73 59 249 238
proxies 73 17 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
AppLock - Privacy Guard خصوصيات ≤5 20
3
AppLock - Fingerprint & Password, Gallery Locker apps lock apps 36 23
4
Whats Web Clone & Fast Cleaner 2019 what sappy ≤5 22
5
AppLock आप 24 48
6
WhatsApp Business whatsapp plus 60 14
7
Secret AppLock قفل بارقام ≤5 22
8
Recover Deleted Messages for whatsapp -WhatsDelete not fikeysin ≤5 30
9
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
10
Whats Web what whatsapp web 21 10

These five keywords: “vatsapa”, “ewvpn”, “irnb”, “istituto nazionale previdenza sociale”, “proxies”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “AppLock - Privacy Guard”, “AppLock - Fingerprint & Password, Gallery Locker”, “Whats Web Clone & Fast Cleaner 2019”, “AppLock”, “WhatsApp Business”, “Secret AppLock”, “Recover Deleted Messages for whatsapp -WhatsDelete”, “Messenger for Video Call, Video Chat & Random chat”, “Whats Web”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “secu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “secu