"powerpoints" App Store Keywords Research Case | ASOTools
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"powerpoints" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “powerpoints” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “break prison”, “hpb”, “yuotube”, “fall”, “mathpap”, “karma credit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “powerpoints” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword powerpoints from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
powerpoints apps 11 8 250+ 83
powerpoints for android ≤5 6 250+ 93
powerpoints to pdf ≤5 30 250+ 104
powerpoints to pdf converter ≤5 30 250+ 100
powerpoints for kids ≤5 30 249 168

The search volume of the core keyword powerpoints in Google App Store reached 61, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
2
Google Slides oogle slides 70 42
3
PDF to PowerPoint poseer point 61 51
4
PowerPoint to PDF powerpoint pdf 33 30
5
PDF to PPTX Converter convert pdf to powerpoint 21 7
6
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
7
Learn MS PowerPoint microsoft powerpoint game ≤5 20
8
Zoho Show - Presentation Tool & Slideshow creator show 51 73
9
Slide Downloader : Powerpoint PPT Download, Search slideshare powerpoint downloader 14 30
10
Powerpoint Pad powerpoint for ipad 18 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hot maill 100 30 250+ 22
google 93 86 247 215
oulo 90 63 250+ 232
houtlook 90 54 249 221
outlock 90 41 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Email For Outlook outlook express for android ≤5 19
2
Emails - AOL, Outlook, Hotmail aol mail 67 39
3
Email App for Any Mail juno email on the web 21 31
4
Email App for Android email icon 27 13
5
Email Exchange + by MailWise activesync exchange 11 24
6
Email Blue Mail - Calendar & Tasks e-pos 46 44
7
Email - Lightning Fast & Secure Mail maiñ 75 55
8
Microsoft Outlook: Organize Your Email & Calendar houtlook 90 54
9
Email app for android - Supermail outlook.live.com/mail/inbox 11 30
10
Email for Hotmail - Outlook Mail - Mailbox otsuka outlook ≤5 23

These five keywords: “hot maill”, “google”, “oulo”, “houtlook”, “outlock”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Email For Outlook”, “Emails - AOL, Outlook, Hotmail”, “Email App for Any Mail”, “Email App for Android”, “Email Exchange + by MailWise”, “Email Blue Mail - Calendar & Tasks”, “Email - Lightning Fast & Secure Mail”, “Microsoft Outlook: Organize Your Email & Calendar”, “Email app for android - Supermail”, “Email for Hotmail - Outlook Mail - Mailbox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “powerpoints”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “powerpoints