"scripts" App Store Keywords Research Case | ASOTools
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"scripts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scripts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “subtracting”, “catoon”, “consultants”, “widget”, “kine master”, “rpg maker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scripts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scripts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
javascripts 56 2 250+ 30
express scripts 47 34 250+ 163
transcripts 46 13 249 85
manuscripts 34 15 250+ 151
allscripts 22 37 250+ 208

The search volume of the core keyword scripts in Google App Store reached 38, its difficulty level reached 12, and the number of apps related to it reached 249, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scripts: Learn Chinese, Japanese writing, ASL, etc scripts: learn how to write ≤5 30
2
DubScript Screenplay Writer fdx 34 49
3
Celtx Script script 41 47
4
Script Manager - SManager skript 21 14
5
Script Reader script reader 9 10
6
Script Rehearser rehearsal 24 15
7
Express Scripts express scripts 47 34
8
All Film Scripts : Best Film Screenplay / Story naskah film lucu ≤5 8
9
init.d scripts support init 17 30
10
Script writing course🎬 Screenwriting step by step stage play script ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
canva 76 58 248 129
itcoin 70 69 248 118
expresses 68 15 250+ 113
adwords google 66 46 249 205
grammarly 66 40 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
2
Canvas Student canvas 81 60
3
Color Canva canva app download 12 19
4
Guide and Learn for Canva - Learn Graphic Design canva graphic ≤5 10
5
Adobe Spark Post: Graphic Design & Story Templates adobe sparks 53 46
6
Desygner: Free Graphic Design Maker & Editor grphic design 53 17
7
Canvas Teacher canvas teacher 31 34
8
Business Model Canvas & SWOT swot canvas ≤5 30
9
Crello – Video, Artwork & Graphic Design Maker video graphics 18 16
10
Guide for Canva canva video ≤5 15

These five keywords: “canva”, “itcoin”, “expresses”, “adwords google”, “grammarly”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Canva: Graphic Design, Video Collage, Logo Maker”, “Canvas Student”, “Color Canva”, “Guide and Learn for Canva - Learn Graphic Design”, “Adobe Spark Post: Graphic Design & Story Templates”, “Desygner: Free Graphic Design Maker & Editor”, “Canvas Teacher”, “Business Model Canvas & SWOT”, “Crello – Video, Artwork & Graphic Design Maker”, “Guide for Canva”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scripts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scripts