"speaking" App Store Keywords Research Case | ASOTools
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"speaking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “speaking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “h20”, “wallpaper anime live”, “bandwidth test”, “guerreras”, “pdf to jpeg”, “игри”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “speaking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword speaking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
english-speaking 39 12 250+ 115
speaking english 39 11 250+ 107
english speaking 32 31 250+ 113
public speaking 31 20 249 63
english-speaking course 31 8 250+ 87

The search volume of the core keyword speaking in Google App Store reached 35, its difficulty level reached 44, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
English Speaking Practice english-speaking 39 12
2
ELSA Speak - Learn English Pronunciation elsa 50 22
3
IELTS Speaking ielts speaking 24 14
4
Speak and Translate - Voice Typing with Translator speak and translate 20 17
5
Speak English Online - Practice English Speaking speak english 33 25
6
IELTS Speaking PRO : Full Tests & Cue Cards ielts speaking pro ≤5 30
7
Speak and Translate All Languages Voice Translator speak translate 21 10
8
Speak English Fluently fluently 39 16
9
How to Speak Real English speak english around town ≤5 7
10
English Listening and Speaking english listening 22 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hindi english 78 29 250+ 85
hindi. to english translation 75 13 250+ 108
hindi.english.translation 75 13 250+ 107
hellou 68 46 250+ 206
duolingo 68 34 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hindi-English Translator hindi. to english translation 75 13
2
Hindi English Translator - English Dictionary english translate to hindi dictionary 14 30
3
Google Translate gooletranslet 100 35
4
Speak Hindi Translate in English Voice Translator translation hindi to english book free ≤5 7
5
English Hindi Dictionary Offline english to hindi dictionary download 12 6
6
Hindi - English Translator hindi english translator application ≤5 30
7
Hindi English Translator Free - Voice Translate hindi-english translator ≤5 30
8
English Hindi Dictionary english to hindi dictionary 48 21
9
Google Indic Keyboard google input tools 48 11
10
Hindi-English Translator Free hindi english translator free ≤5 5

These five keywords: “hindi english”, “hindi. to english translation”, “hindi.english.translation”, “hellou”, “duolingo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hindi-English Translator”, “Hindi English Translator - English Dictionary”, “Google Translate”, “Speak Hindi Translate in English Voice Translator”, “English Hindi Dictionary Offline”, “Hindi - English Translator”, “Hindi English Translator Free - Voice Translate”, “English Hindi Dictionary”, “Google Indic Keyboard”, “Hindi-English Translator Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “speaking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “speaking