"scratches" App Store Keywords Research Case | ASOTools
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"scratches" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scratches” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “descargarla”, “opera”, “nasa”, “maria clara e jp”, “yourse”, “netflix”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scratches” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scratches from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scratches game 33 43 250+ 222
scratches tickets 11 6 250+ 81
lucky scratches ≤5 7 250+ 119
phone scratches game ≤5 18 250+ 189
car scratches game ≤5 10 250+ 154

The search volume of the core keyword scratches in Google App Store reached 68, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scratch scrat 68 73
2
ScratchJr strach 68 27
3
Las Vegas Scratch Ticket scratches tickets 11 6
4
Scratch Off (Scratchers Games) scratches game 33 43
5
Lotto Scratch – Las Vegas scratchcard 24 10
6
Happy Scratch happy scratch 14 18
7
Golden Scratch Cards loterija slovenije 33 9
8
Lucktastic: Win Prizes, Real Rewards, & Gift Cards lucktastic 27 20
9
Scratch & Win gh scratch.com ≤5 18
10
Lucky Card - Free Daily Scratch Cards Real Rewards card scratch 24 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pypale 83 30 249 26
paypal 82 40 248 166
lottos 72 4 250+ 31
scrat 68 73 250+ 61
strach 68 27 249 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Make Money Fast: Big Cash Rewards and Paid Surveys fast cash apps ≤5 30
2
Tree For Money - Tap to Go and Grow дерева 33 9
3
PayPal Mobile Cash: Send and Request Money Fast paypal 82 40
4
PlaySpot - Make Money Playing Games money make 33 17
5
PayPal Business: Send Invoices and Track Sales paypal business 36 21
6
Coin Pop - Play Games & Get Free Gift Cards corn pop 31 29
7
Priority Pass™ lounges 51 8
8
Scratch Day vyker ≤5 17
9
Words Tour: Jourvey world tours 23 30
10
Lucky Cat - free rewards giveaway lucky cat 26 25

These five keywords: “pypale”, “paypal”, “lottos”, “scrat”, “strach”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Make Money Fast: Big Cash Rewards and Paid Surveys”, “Tree For Money - Tap to Go and Grow”, “PayPal Mobile Cash: Send and Request Money Fast”, “PlaySpot - Make Money Playing Games”, “PayPal Business: Send Invoices and Track Sales”, “Coin Pop - Play Games & Get Free Gift Cards”, “Priority Pass™”, “Scratch Day”, “Words Tour: Jourvey”, “Lucky Cat - free rewards giveaway”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scratches”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scratches