"scorecard" App Store Keywords Research Case | ASOTools
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"scorecard" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scorecard” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “how long”, “burna boy”, “online movies watch free”, “place value”, “flip”, “fbook”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scorecard” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scorecard from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ipl scorecard 75 8 250+ 51
live cricket scorecard 70 7 250+ 54
golf scorecard 43 12 250+ 39
scorecards 24 6 250+ 55
discover scorecard 17 28 248 183

The search volume of the core keyword scorecard in Google App Store reached 47, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
mScorecard - Golf Scorecard golf scorecard 43 12
2
Ultimate Scorecard scorecard app ≤5 2
3
DICK'S Sporting Goods, Fitness dick's sporting goods 68 51
4
Golf & Discgolf scorecard Free flinkgolf - scorecard ≤5 30
5
Golf GPS & Scorecard by SwingU golf apps 23 3
6
Score Counter scoring 39 35
7
Scorecard - Golf / Card / Game golf card 10 5
8
Cricket Scorecard score card 22 8
9
Open Boxing Scorecard iscorez boxing scorecard ≤5 30
10
Fight Score (Boxing Scorecard) boxing scorecard ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
live scorz 88 12 250+ 85
ipl score live 88 9 250+ 57
i.p.l 87 5 250+ 27
henm 83 65 249 241
espns 80 19 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scorz Sports scorz ≤5 27
2
LiveScore: Live Sports Scores live scorers 88 14
3
Goal Live Scores live goal 36 11
4
theScore: Live Sports Scores, News, Stats & Videos scote 61 40
5
FSCORE - livescore ◾️ live scores sport games fsscore 51 8
6
Soccer 24 - soccer live scores soccer24 40 11
7
Soccer Scores and Sports Livescore - SofaScore soccer scores live 88 15
8
Football Live Scores footballscores 65 15
9
Budweiser Sports App budweiser 32 46
10
All Goals - Football Live Scores all scores live 34 30

These five keywords: “live scorz”, “ipl score live”, “i.p.l”, “henm”, “espns”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Scorz Sports”, “LiveScore: Live Sports Scores”, “Goal Live Scores”, “theScore: Live Sports Scores, News, Stats & Videos”, “FSCORE - livescore ◾️ live scores sport games”, “Soccer 24 - soccer live scores”, “Soccer Scores and Sports Livescore - SofaScore”, “Football Live Scores”, “Budweiser Sports App”, “All Goals - Football Live Scores”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scorecard”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scorecard