"scared" App Store Keywords Research Case | ASOTools
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"scared" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scared” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “friends with benefits”, “plantas contra zombies”, “hellokitty”, “revised”, “infused”, “banco falabella”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scared” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scared from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
scaredy cat 33 7 250+ 63
don't hug me im scared 26 36 250+ 214
running scared 24 36 249 209
scaredy squirrel 21 37 248 220
scared to death 7 8 250+ 112

The search volume of the core keyword scared in Google App Store reached 36, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scary Teacher 3D baba 53 64
2
Scary Stranger 3D profesorul 43 19
3
Scary Child scary child 16 5
4
Death Park : Scary Clown Survival Horror Game it 61 77
5
Scary Robber Home Clash burglars 38 22
6
papi scared horror house papi 34 39
7
Scary Maze Game 2.0 (prank) scary mazes 28 5
8
Scary Pranks : Scare your friends. scary prank 20 10
9
Scary Chat Stories - Free & Hooked with Addicted reccomended 53 57
10
Eyes: Scary Thriller - Creepy Horror Game العين 58 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
euphoric 68 47 250+ 196
hellou 68 46 250+ 206
helll 68 28 249 139
h e l l o 68 30 250+ 53
holoween 66 3 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EUPHORIA - Photo Editor Pic Collage Maker euphoric editor ≤5 30
2
Uforia uphoria 68 24
3
Psychedelic camera drain gang 31 30
4
Death Park : Scary Clown Survival Horror Game it 61 77
5
euphoria radio euphoria radio ≤5 6
6
Antarctica 88: Scary Action Survival Horror Game antarctic 51 50
7
Euphoria euphoria telecom ≤5 30
8
Euphoria - Create and Share Clips euphoria 55 46
9
Euphoria™ Softphone & TMS euphoria telecom ≤5 30
10
Death Park 2: Scary Clown Survival Horror Game game.itthemovie.com (online) ≤5 20

These five keywords: “euphoric”, “hellou”, “helll”, “h e l l o”, “holoween”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EUPHORIA - Photo Editor Pic Collage Maker”, “Uforia”, “Psychedelic camera”, “Death Park : Scary Clown Survival Horror Game”, “euphoria radio”, “Antarctica 88: Scary Action Survival Horror Game”, “Euphoria”, “Euphoria - Create and Share Clips”, “Euphoria™ Softphone & TMS”, “Death Park 2: Scary Clown Survival Horror Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scared”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scared