"hellokitty" App Store Keywords Research Case | ASOTools
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"hellokitty" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hellokitty” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “118”, “quilters”, “transportador”, “derama”, “british air”, “kk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hellokitty” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hellokitty from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hellokitty乐园 ≤5 29 247 225
hellokitty themes ≤5 3 250+ 95
go launcher hellokitty themes ≤5 5 250+ 166
hellokitty keyboard 2020 ≤5 4 250+ 130
hellokitty themes launcher ≤5 3 250+ 105

The search volume of the core keyword hellokitty in Google App Store reached 43, its difficulty level reached 15, and the number of apps related to it reached 248, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hello Kitty Cafe elokiti 58 42
2
Hello Kitty Lunchbox helo kitty 58 18
3
Hello Kitty Nail Salon nail salons 63 8
4
Hello Kitty World 2 Sanrio Kawaii Theme Park Game sanrio 42 21
5
Hello Kitty Friends hello kitty friends 10 23
6
Hello Kitty Fashion Star miss kitty 18 16
7
Hello Kitty games - car game for toddlers kitty games little kitty games ≤5 30
8
Hello Kitty. Educational Games edujoy games hello kitty ≤5 13
9
Hello Kitty All Games for kids hello kiddo ≤5 30
10
Hello Kitty Dream Cafe 旺角 dream cafe ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
khooth 82 29 250+ 178
d isney 70 17 249 102
lce cream 68 7 250+ 80
cars 67 50 250+ 212
hot 66 73 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
Burger Shop no contains ads games ≤5 20
3
Crayola Colorful Creatures zippysack 9 30
4
Smile and Learn: Educational games for kids smile and learning 14 30
5
BrainPOP ELL brainpop ell 13 25
6
Quizizz: Play to learn quizzziz 70 43
7
Lightbot : Code Hour lightb 32 26
8
Magnus Kingdom of Chess magnus kingdom of chess ≤5 29
9
Axolochi axolochi 9 27
10
DragonBox Elements dragonbox elements ≤5 30

These five keywords: “khooth”, “d isney”, “lce cream”, “cars”, “hot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “Burger Shop”, “Crayola Colorful Creatures”, “Smile and Learn: Educational games for kids”, “BrainPOP ELL”, “Quizizz: Play to learn”, “Lightbot : Code Hour”, “Magnus Kingdom of Chess”, “Axolochi”, “DragonBox Elements”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hellokitty”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hellokitty