"game pass" App Store Keywords Research Case | ASOTools
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"game pass" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “game pass” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bielefeld”, “shadow boxing”, “leonardo”, “انستقرام”, “sandpiper”, “arai”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “game pass” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword game pass from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
xbox game pass 52 33 249 176
xbox game pass ultimate 45 31 248 176
nfl game pass 43 33 250+ 172
game pass pc 34 30 250+ 197
xbox game pass games 29 48 250+ 240

The search volume of the core keyword game pass in Google App Store reached 46, its difficulty level reached 34, and the number of apps related to it reached 249, among them, there are 212 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xbox Game Pass xbox game pass 52 33
2
Xbox Game Pass (Beta) game pass pc 34 30
3
GamePass Games xbox game pass games 29 48
4
Xbox Game Streaming (Preview) xcloud 44 38
5
Xbox xbox 70 36
6
GamePass List game pass ultimate pc 11 32
7
Xbox beta xbox beta 25 31
8
NFL nfl 79 42
9
Xbox Family Settings xbox one parental control app ≤5 30
10
NVIDIA GeForce NOW nivida 68 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodlx 88 30 250+ 241
rovloxx 88 30 250+ 219
mwtwo 87 45 249 194
toitsh 85 68 250+ 246
nba 83 52 250+ 68

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Among Us among us 87 77
2
Homescapes home's 65 36
3
Toca Life World: Build stories & create your world to 58 89
4
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
5
Magic Tiles 3 tiles 49 58
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
7
Toca Kitchen 2 foods 77 35
8
Gacha Life gacha life 63 29
9
Snapchat snapchat 83 47
10
Roblox roblocxx 88 63

These five keywords: “roblodlx”, “rovloxx”, “mwtwo”, “toitsh”, “nba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Among Us”, “Homescapes”, “Toca Life World: Build stories & create your world”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Magic Tiles 3”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Toca Kitchen 2”, “Gacha Life”, “Snapchat”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “game pass”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “game pass