"sara" App Store Keywords Research Case | ASOTools
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"sara" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sara” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “defeat”, “hanuman”, “download music for free”, “carts”, “correcaminos”, “protocol”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sara” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sara from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
galatasaray 73 38 248 152
saran head 61 1 250+ 25
dinosaras 60 10 250+ 114
sarah jessica parker 53 55 250+ 244
sarah hyland 53 55 250+ 240

The search volume of the core keyword sara in Google App Store reached 46, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SaraMart -Free Shipping saras 51 21
2
SIM - Sara Is Missing s i m 55 30
3
SARA Plus sara plus 18 35
4
SARA saara app ≤5 30
5
SARA BY AFRILAND ccei bank ≤5 23
6
Sara Play app snt oficial ≤5 30
7
Sara sara plus 18 35
8
SARA sand sara ≤5 30
9
Sara Collection sara collection ≤5 22
10
Sara Khan Official App jumana khan official app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
enstagram 100 40 249 177
amaxon 100 28 247 122
xxxxxx 100 24 249 148
amazom 100 23 246 107
g o o g l e 100 30 248 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
3
Love Messages for Girlfriend ♥ Flirty Love Letters affections 45 29
4
Instool lnatagram ≤5 24
5
All social media and social networks in one app social media 54 60
6
Instant Save - HD photo and video downloader indergram ≤5 30
7
GBInsta - Saver for Instagram oginstagram 41 14
8
Video downloader for Instagram 2020 - Repost IG mitglieder app ig bau ≤5 30
9
Photo Camera HD for Instagram instagram camera app ≤5 30
10
Multi Color For Instagram Lite انستقرام لايت عربي 2019 ≤5 10

These five keywords: “enstagram”, “amaxon”, “xxxxxx”, “amazom”, “g o o g l e”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Love Messages for Girlfriend ♥ Flirty Love Letters”, “Instool”, “All social media and social networks in one app”, “Instant Save - HD photo and video downloader”, “GBInsta - Saver for Instagram”, “Video downloader for Instagram 2020 - Repost IG”, “Photo Camera HD for Instagram”, “Multi Color For Instagram Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sara”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sara