"sao paulo" App Store Keywords Research Case | ASOTools
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"sao paulo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sao paulo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ark”, “walking dead”, “tv programmes”, “drive”, “stardew valley”, “idealista”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sao paulo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sao paulo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
folha de sao paulo 34 37 249 199
agora sao paulo 26 30 250+ 175
mapa de sao paulo 23 30 250+ 13
mapa metro sao paulo 21 30 250+ 172
jornal agora sao paulo 18 13 250+ 205

The search volume of the core keyword sao paulo in Google App Store reached 73, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
São Paulo FC são paulo 73 33
2
Sao Paulo Travel Guide Brazil sao paulo guide ≤5 3
3
SP Serviços sintegra sp 34 40
4
SPFC.net - Notícias do SPFC - São Paulo FC spfc 40 21
5
São Paulo News sao paulo game ≤5 26
6
Sao Paulo Offline Map and Travel Guide sao paulo map ≤5 11
7
Sao Paulo Metro mapa metro sao paulo 21 30
8
São Paulo Metro - Official mapa metro sao paulo 21 30
9
São Paulo Papel de Parede - Temas do Soberano papel de parede do sao paulo fc 3d ≤5 23
10
Folha de S.Paulo folha 48 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
news 78 89 250+ 166
gamesaa 75 68 250+ 248
são paulo 73 33 250+ 68
resultado do jogo do bicho 70 52 245 219
1 68 82 250+ 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google News - Top world & local news headlines actualité 72 38
2
News Break: Local Breaking Stories & US Headlines newsbreak 63 16
3
CNN Breaking US & World News cnn 72 26
4
AP News ap 51 64
5
SmartNews: Local News Break ニュース 49 25
6
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
7
NBC News: Breaking News, US News & Live Video 24th news 65 21
8
Flipboard - Latest News, Top Stories & Lifestyle flipboard 40 38
9
BBC News bbcnews 87 28
10
Newsmax TV & Web newsmax 49 27

These five keywords: “news”, “gamesaa”, “são paulo”, “resultado do jogo do bicho”, “1”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google News - Top world & local news headlines”, “News Break: Local Breaking Stories & US Headlines”, “CNN Breaking US & World News”, “AP News”, “SmartNews: Local News Break”, “Fox News: Breaking News, Live Video & News Alerts”, “NBC News: Breaking News, US News & Live Video”, “Flipboard - Latest News, Top Stories & Lifestyle”, “BBC News”, “Newsmax TV & Web”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sao paulo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sao paulo