"santo" App Store Keywords Research Case | ASOTools
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"santo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “santo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fortnite epic games”, “airport”, “snow”, “anthro”, “hotmail”, “gwen stefani”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “santo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword santo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
santos 68 46 250+ 48
espirito santo 56 12 250+ 60
romeo santos 46 31 249 121
santorosario 46 12 249 84
mi intranet santo tomás 45 55 250+ 241

The search volume of the core keyword santo in Google App Store reached 68, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Espíritu Santo 365 espirito santo 56 12
2
Santos do Dia felicitación santo 7 2
3
Santo Rosario en Audio santo rosario jmc ≤5 30
4
Santos do Dia felicidades por tu santo ≤5 30
5
Santo Rosario Catolico en Audio santorosario 46 12
6
Santos Católicos anecdotas de santos ≤5 18
7
Rosario Católico Con Audio, Santo Rosario Católico santo rosario catolico con audio ≤5 30
8
Santo Clube ginásio clube santo tirso ≤5 30
9
Santo Rosario Católico misterios del rosario catolico ≤5 30
10
Santo Antônio - Orações freguesia santo antonio ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
فهيسبوك 80 68 250+ 245
santos 68 46 250+ 48
gta 62 30 250+ 180
saint 61 62 250+ 24
j e s u s 61 3 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Workplace from Facebook workplaces 51 11
3
FamilySearch Tree árbol genealógico 50 13
4
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
5
Facebook Lite fcboook lit 73 60
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Ancestry: Discover your family history & origins ancestory 60 37
8
Facebook Viewpoints viewpoint 36 27
9
Tinder - Dating, Make Friends and Meet New People tinder 75 29
10
Skype - free IM & video calls skype 71 27

These five keywords: “فهيسبوك”, “santos”, “gta”, “saint”, “j e s u s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Workplace from Facebook”, “FamilySearch Tree”, “Badoo — Dating App to Chat, Date & Meet New People”, “Facebook Lite”, “Google Duo - High Quality Video Calls”, “Ancestry: Discover your family history & origins”, “Facebook Viewpoints”, “Tinder - Dating, Make Friends and Meet New People”, “Skype - free IM & video calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “santo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “santo