"rush" App Store Keywords Research Case | ASOTools
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"rush" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rush” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minime”, “technic”, “youtube to mp3 converter”, “credit union”, “t-rex games”, “conscious”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rush” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rush from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
candy crush 61 26 250+ 136
zig rush 53 52 250+ 219
zerg rush 53 50 250+ 218
andy crush 53 27 250+ 157
саndy crush 53 25 250+ 159

The search volume of the core keyword rush in Google App Store reached 47, its difficulty level reached 74, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Adobe Premiere Rush — Video Editor premiered 50 25
2
My Rush Mobile rush mychart 24 30
3
Tap Rush rushes 48 15
4
Rush Limbaugh rush limbaugh 45 31
5
Minion Rush: Despicable Me Official Game minion 52 34
6
Rush Ball ruch 29 34
7
Neon Speed Rush speed rush ≤5 11
8
Triple Rush rush rush rush ≤5 4
9
Kingdom Rush - Tower Defense Game tower defense 44 63
10
Bullet Rush! bullet rush 18 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disny 70 27 247 137
juegas 70 30 249 238
abodo reader 65 24 250+ 142
stuffers 63 60 250+ 241
ganes 63 56 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney plost 73 30
2
DisneyNOW – Episodes & Live TV disny channel 50 25
3
Disney Heroes: Battle Mode monsters university 43 27
4
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
5
Disney Sorcerer's Arena sorcerers apprentice 26 43
6
My Disney Experience - Walt Disney World dinsey world 56 26
7
Disney Collect! by Topps Card Trader figurine 38 34
8
Disneyland® disneland 60 48
9
Disney Frozen Free Fall - Play Frozen Puzzle Games f r o z e n 60 9
10
Disney Coloring World disney characters 48 19

These five keywords: “disny”, “juegas”, “abodo reader”, “stuffers”, “ganes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “DisneyNOW – Episodes & Live TV”, “Disney Heroes: Battle Mode”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Disney Sorcerer's Arena”, “My Disney Experience - Walt Disney World”, “Disney Collect! by Topps Card Trader”, “Disneyland®”, “Disney Frozen Free Fall - Play Frozen Puzzle Games”, “Disney Coloring World”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rush”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rush