"color match·" App Store Keywords Research Case | ASOTools
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"color match·" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color match·” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “search images”, “dreamland”, “well”, “big brother”, “doom”, “easy bib”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color match·” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color match· from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
color match 34 26 250+ 74
paint color match 26 9 250+ 86
match the color 23 11 250+ 92
sherwin williams color match 11 15 249 116
color match game 11 11 250+ 121

The search volume of the core keyword color match· in Google App Store reached 34, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Color Grab (color detection) color code 43 23
2
ColorSnap® Match paint color match 26 9
3
Color Match color match 2 ≤5 7
4
Color Puzzle Game - Hue Color Match Offline Games цвета 29 24
5
Project Color - The Home Depot room color 39 11
6
Color Card Pro - picture color match, color wheels color challenger 6 9
7
ColorSmart by BEHR® Mobile behr paint 31 29
8
Color Harmony color combinations 43 5
9
Color Picker color pick 55 35
10
2048 Color Match color match 2048 ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162
home depot 79 34 250+ 161
gnaes 75 64 250+ 246
tidenr 75 24 250+ 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Home Depot home deopt 87 32
2
Project Color - The Home Depot room color 39 11
3
Workforce Tools workforce 43 42
4
Specialty Trades home depot pro 22 28
5
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
6
Pro Referral porch pro 6 8
7
Coupons for Home Depot by Couponat rapidpass app home depot ≤5 21
8
Multifamily wilmar 28 45
9
Designer for Home Depot kitchen design app home depot ≤5 30
10
Office Depot® For Business office depot business 27 37

These five keywords: “hope depot”, “home deopt”, “home depot”, “gnaes”, “tidenr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Home Depot”, “Project Color - The Home Depot”, “Workforce Tools”, “Specialty Trades”, “US Shop Online: Coupons, Deals for Online Shopping”, “Pro Referral”, “Coupons for Home Depot by Couponat”, “Multifamily”, “Designer for Home Depot”, “Office Depot® For Business”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color match·”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color match·