"running" App Store Keywords Research Case | ASOTools
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"running" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “running” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rajasthani”, “atrial”, “out”, “yellow”, “notes”, “fast”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “running” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword running from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
train running status 48 13 250+ 71
running temple 46 12 250+ 101
running away 41 40 250+ 226
running man 40 38 250+ 183
running games 40 37 250+ 195

The search volume of the core keyword running in Google App Store reached 50, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 155 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Runkeeper - GPS Track Run Walk runkeeper 39 27
2
adidas Running App by Runtastic - Run Tracker runnig 38 23
3
Run with Map My Run map my run 48 23
4
Strava: Track Running, Cycling & Swimming strava 61 27
5
Running App - Run Tracker with GPS, Map My Running runnings 38 19
6
Nike Run Club nike run 45 26
7
Running Distance Tracker + distanve 46 32
8
Start to Run. Running for Beginners start running 19 15
9
Sportractive GPS Running Cycling Distance Tracker distan 12 22
10
Stride: The Running Game stride studio ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games 77 93 250+ 248
nike 76 34 248 112
gamesaa 75 68 250+ 248
games- 75 67 250+ 249
gamess 75 57 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games- 75 67
2
Fruit Ninja® spiel 51 59
3
Granny granny 57 69
4
Temple Run 2 ganes 63 56
5
Home Pin - Pull Him Out - How To Loot? pull him out game 2 offline ≤5 14
6
Geometry Dash Lite geometry dash 58 28
7
Harry Potter: Puzzles & Spells harry potter spells 34 15
8
slither.io oi 61 42
9
Temple Run الألعاب 61 60
10
Roblox roblocxx 88 63

These five keywords: “games”, “nike”, “gamesaa”, “games-”, “gamess”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Fruit Ninja®”, “Granny”, “Temple Run 2”, “Home Pin - Pull Him Out - How To Loot?”, “Geometry Dash Lite”, “Harry Potter: Puzzles & Spells”, “slither.io”, “Temple Run”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “running”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “running