"floor" App Store Keywords Research Case | ASOTools
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"floor" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “floor” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cm to inches”, “happymod”, “drive pdf”, “percentage calc”, “brutto netto rechner”, “xxxx”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “floor” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword floor from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
floor & decor 55 17 250+ 105
floor decor 55 15 249 97
floor and decor 47 18 250+ 109
floor plan 43 20 250+ 64
floorplanner 40 15 249 103

The search volume of the core keyword floor in Google App Store reached 50, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Floor Plan Creator house design 54 27
2
The Floor Is Lava lava 42 57
3
Home 3D Plan and Design home improvement calcs ≤5 7
4
100 Floors - Can you escape? 100 gecs 43 30
5
Floor & Decor Pro Premier floor & decor 55 17
6
Floor Design terrazzo floor 29 9
7
Floorvana by Shaw Floors lumber liquidators 48 40
8
Floor Calculator: Plan & install flooring parquet floors 36 26
9
Floorplanner floorplanner 40 15
10
magicplan planos 33 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madrees 58 31 250+ 147
garages 56 8 250+ 62
۱۰۰ 55 44 250+ 242
floor & decor 55 17 250+ 105
floor decor 55 15 249 97

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Madrees план эвакуации 9 26
2
Madrees Pro madrees pro ≤5 21
3
Floor Plan Creator house design 54 27
4
CubiCasa | Professional 2D Floor Plans cubicasa 6 29
5
SmartPlan - Floor plan app using camera grundrisse 21 27
6
3D Floor Plan | smart3Dplanner grundrisse 21 27
7
magicplan planos 33 32
8
Draw Floor Plans planit2d lite ≤5 3
9
Leica DISTO™ Plan leica geosystems 14 32
10
ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator arplan 51 9

These five keywords: “madrees”, “garages”, “۱۰۰”, “floor & decor”, “floor decor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Madrees”, “Madrees Pro”, “Floor Plan Creator”, “CubiCasa | Professional 2D Floor Plans”, “SmartPlan - Floor plan app using camera”, “3D Floor Plan | smart3Dplanner”, “magicplan”, “Draw Floor Plans”, “Leica DISTO™ Plan”, “ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “floor”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “floor