"ruin" App Store Keywords Research Case | ASOTools
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"ruin" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ruin” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “metatrader 4”, “global news”, “screenshoo”, “plagiarism checker free”, “weather updates”, “viven”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ruin” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ruin from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bruines 41 56 250+ 244
ruined 41 34 250+ 171
ruins 41 32 250+ 165
ruinscape 36 35 250+ 207
boston bruins 32 15 250+ 90

The search volume of the core keyword ruin in Google App Store reached 41, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 168 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Adventure Escape: Dark Ruins ingapirca ruins escape 2 ≤5 30
2
Temple Ruin crptoword ≤5 30
3
Ruins - escape game - ruins escape ≤5 9
4
Adventure Escape: Hidden Ruins adventure tourism 16 30
5
Ancient Ruins – Lost Empire lost empire ≤5 17
6
The Ruin of Souls - Point & Click Adventure Game lucius 18 27
7
Survival RPG 2 - Temple ruins adventure retro 2d temple ruins ≤5 15
8
Survival RPG - Lost treasure adventure retro 2d lost treasure 12 19
9
Ancient Lost City Relic Hunter rise of the tomb raider 20 year celebration 14 26
10
Write in Runic: Rune Writer & Keyboard runic 43 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google playstory 77 30 248 214
adidas 70 26 245 152
black 68 78 250+ 99
cleverness 68 62 250+ 239
pokey mann 68 61 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Text-to-Speech texttospeech 37 2
2
Google Support Services служба поддержки 14 24
3
Google Pay (old app) картой 61 50
4
Google Apps Device Policy google apps 47 46
5
Google Play Books - Ebooks, Audiobooks, and Comics books 62 72
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Admin g.suite 60 33
8
Play Store Settings Shortcut play stre 80 54
9
Google Photos images 73 68
10
Google Play Games p l a y s t o r e 80 54

These five keywords: “google playstory”, “adidas”, “black”, “cleverness”, “pokey mann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Text-to-Speech”, “Google Support Services”, “Google Pay (old app)”, “Google Apps Device Policy”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “Google TV (previously Play Movies & TV)”, “Google Admin”, “Play Store Settings Shortcut”, “Google Photos”, “Google Play Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ruin”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ruin