"global news" App Store Keywords Research Case | ASOTools
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"global news" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “global news” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “good reading”, “coloring-book”, “swinger”, “jike”, “free likes for instagram”, “ondemandkorea”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “global news” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword global news from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
global news bc 38 30 250+ 9
global news edmonton 29 12 250+ 165
global news wire 18 30 250+ 200
global news montreal 18 30 250+ 192
global news canada 12 30 250+ 100

The search volume of the core keyword global news in Google App Store reached 36, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 163 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
24hrs Global News - Latest World News global news bc 38 30
2
Global News global news magazine ≤5 8
3
Global News Skytracker global news edmonton 29 12
4
CBC News cbc news 47 15
5
CTV News ctv news 37 15
6
CNN Breaking US & World News cnn 72 27
7
Global News global news magazine ≤5 8
8
Google News - Top world & local news headlines news 78 89
9
Global News - Latest News global news bc app ≤5 30
10
BBC News bbcnews 87 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
etflox 93 35 250+ 161
wzap 90 66 250+ 240
new 87 100 250+ 204
mwtwo 87 43 249 193
mnews 87 30 250+ 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Crackle conima ≤5 24
4
Tubi - Free Movies & TV Shows moives 68 11
5
Pluto TV - It’s Free TV tv 63 88
6
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
7
Vudu - Rent, Buy or Watch Movies with No Fee! vudu 53 32
8
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
9
Hulu: Stream all your favorite TV shows and movies hulu 75 36
10
Video on Demand - Movies and TV Shows demand movies 24 13

These five keywords: “etflox”, “wzap”, “new”, “mwtwo”, “mnews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Crackle”, “Tubi - Free Movies & TV Shows”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “Vudu - Rent, Buy or Watch Movies with No Fee!”, “Netflix Guide 2020 - Streaming Movies and Series”, “Hulu: Stream all your favorite TV shows and movies”, “Video on Demand - Movies and TV Shows”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “global news”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “global news