"rollar coaster" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rollar coaster” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “アイコン”, “racecar”, “dora the explorer”, “towel”, “mifit”, “مترجم جوجل”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rollar coaster” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rollar coaster from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rollar coaster tycoon 36 20 249 142
rollar coaster games 16 10 250+ 107
rollar coaster vr 11 4 250+ 77
vr rollar coaster 8 4 250+ 81
rollar coaster tycoon touch ≤5 13 248 143

The search volume of the core keyword rollar coaster in Google App Store reached 46, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ultimate Coaster 2 roler coaster 46 9
2
Roller Coaster Builder: Create your RollerCoaster roller coaster builder 9 11
3
Roller Coaster Simulator 2020 roller coaster driving ≤5 12
4
VR Roller Coaster emocionantes 55 50
5
Craft & Ride: Roller Coaster Builder rollor coaster 31 8
6
RollerCoaster Tycoon Touch - Build your Theme Park rollarcoaster 46 28
7
Idle Roller Coaster roller coster 32 9
8
RollerCoaster Tycoon® 4 Mobile rollarcoaster tycoon 36 26
9
Roller Coaster Games 2020 Theme Park roller coaster games 23 15
10
Ultimate Coaster color coaster ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
park 66 88 250+ 140
debatable 65 57 248 237
ganes 63 56 250+ 239
sims 59 40 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 55
3
Episode - Choose Your Story stiry 58 36
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 89
10
slither.io oi 61 42

These five keywords: “roblixo”, “park”, “debatable”, “ganes”, “sims”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rollar coaster”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rollar coaster