"robo" App Store Keywords Research Case | ASOTools
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"robo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “robo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sportify”, “vesuvio”, “the train”, “keeps”, “brightness”, “l'occitane”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “robo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword robo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
robomx 88 53 249 220
roboloxs 88 30 249 158
drobook 72 54 249 219
robolx 67 49 250+ 224
roboox 66 45 250+ 206

The search volume of the core keyword robo in Google App Store reached 41, its difficulty level reached 65, and the number of apps related to it reached 249, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Robo Defense FREE robo defense ≤5 16
2
Robo Defense robot tower defense games ≤5 30
3
Robo Live robo jo app ≤5 30
4
Robot Car Transform 2020 : Robo Wars robert carlyle 41 54
5
Robotek robotech 25 27
6
Robo Code robocode java ≤5 14
7
RoboKiller - Spam and Robocall Blocker structurer 46 55
8
Robo Legacy: Strange Robot War Battleground halc 3 22 28
9
Robo Avenger robo avenger 3 ≤5 30
10
Robo Miner mine robot game ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblocxx 88 63 250+ 245
mineuraft 78 30 250+ 234
jgmx 77 68 250+ 250
investor 68 36 250+ 67
gfhbv 65 28 250+ 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblocxx”, “mineuraft”, “jgmx”, “investor”, “gfhbv”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “robo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “robo