"the train" App Store Keywords Research Case | ASOTools
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"the train" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the train” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yeji”, “pancakes”, “medina”, “p u b g g a m e s”, “mountain climber”, “review”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the train” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the train from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thomas the train 37 10 248 118
tomas the train 32 13 248 125
the train game 31 30 250+ 28
bob the train 24 21 249 151
train the trainer 21 12 250+ 155

The search volume of the core keyword the train in Google App Store reached 37, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Train Sim traine 58 58
2
Train Taxi orphan train 16 41
3
Labo Brick Train Game For Kids : Build & Play labo 31 35
4
Train and rail yard simulator train derailment 21 5
5
Train Station 2: Railroad Tycoon & City Simulator rrain 58 22
6
City Train Driver Simulator 2019: Free Train Games tian 34 38
7
Impossible Euro Train Simulator Free train games impossible sim ≤5 30
8
Baby Panda's Train baby panda train driving games ≤5 25
9
Train Station: Railroad Transport Line Simulator train station 41 15
10
Pocket Trains: Tiny Transport Rail Simulator pocket planes 15 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
deutschen bahn 68 7 250+ 61
debatable 65 57 248 237
traine 58 58 249 237
rrain 58 22 250+ 173
dynamites 58 21 250+ 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Autobahn autobahn 29 23
2
Bus&Bahn ortenau app ≤5 17
3
VMT weimar bus ≤5 30
4
DB NP Sales d. b. corp. ltd ≤5 30
5
Electronic Parts Offline DB mosfets 39 32
6
DB Manager db 55 40
7
Sound Meter silent library game ≤5 30
8
Train Jigsaw Puzzles II train jigsaw puzzles ≤5 30
9
DB Schenker Connect 2 Drive db schenker raport odpowiedzialności ≤5 30
10
Sound meter DB level: Decibel Meter Noise Detector too noisy pro ≤5 4

These five keywords: “deutschen bahn”, “debatable”, “traine”, “rrain”, “dynamites”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Autobahn”, “Bus&Bahn”, “VMT”, “DB NP Sales”, “Electronic Parts Offline DB”, “DB Manager”, “Sound Meter”, “Train Jigsaw Puzzles II”, “DB Schenker Connect 2 Drive”, “Sound meter DB level: Decibel Meter Noise Detector”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the train”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the train