"brightness" App Store Keywords Research Case | ASOTools
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"brightness" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brightness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trifecta”, “alfa”, “verbos”, “sophist”, “epsy”, “bull”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brightness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brightness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
: brightness 50 5 250+ 62
light brightness 29 30 250+ 96
screen brightness 21 7 250+ 63
brightness control 9 7 249 67
lower brightness 9 3 250+ 70

The search volume of the core keyword brightness in Google App Store reached 39, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lower Brightness Screen Filter : brightness 50 5
2
Night screen one niht 28 50
3
Brightness программа для увеличения яркости экрана ≤5 16
4
Brightness setting configurable brightness presets ≤5 30
5
Brightness Adjuster brightness adjuster 7 5
6
Screen Filter screen filter 11 14
7
Best Display Brightness Level increase brightness ≤5 5
8
Brightness Level - Screen screen brightness free ≤5 4
9
Darker (Screen Filter) darker 60 29
10
Brightness Control & Dimmer screen brightness controller ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtpsap 90 30 250+ 226
low 78 68 250+ 64
macsenger 78 30 249 202
white 65 72 250+ 58
whitel 65 50 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween - Coloring & Games halloween coloring book for toddlers & kids ≤5 12
2
Coloring Book - Kids Paint colouring book kids 24 11
3
Daisy Bunny daisy game ≤5 26
4
WhatSaga | Story Split | Save Status wa long lei ≤5 30
5
Sudoku whusaap 90 41
6
Xender - Share Music&Video, Transfer Photo, File exender 61 21
7
Plus Messenger plus 46 73
8
Whats Web Scan whatsapp web scan 45 14
9
Emoji Editor - WAStickerApps emoji editor 19 15
10
Opus Player - WhatsApp Audio Search and Organize opus 36 42

These five keywords: “wtpsap”, “low”, “macsenger”, “white”, “whitel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halloween - Coloring & Games”, “Coloring Book - Kids Paint”, “Daisy Bunny”, “WhatSaga | Story Split | Save Status”, “Sudoku”, “Xender - Share Music&Video, Transfer Photo, File”, “Plus Messenger”, “Whats Web Scan”, “Emoji Editor - WAStickerApps”, “Opus Player - WhatsApp Audio Search and Organize”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brightness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brightness