"restuarant" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “restuarant” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “attempts”, “villian”, “shopclues”, “texas workforce”, “pga golf”, “teufel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “restuarant” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword restuarant from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ninja restuarant ≤5 30 250+ 219
goulash hungarian restuarant ≤5 30 250+ 210
restuarant com ≤5 14 250+ 179
restuarant games ≤5 14 250+ 163
cleaning restuarants ≤5 12 250+ 165

The search volume of the core keyword restuarant in Google App Store reached 32, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 182 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant Story™ reasturant 50 31
2
Restaurant Renovation ristoranti 61 30
3
Idle Restaurant Tycoon - Build a cooking empire restaurant tycoon 9 18
4
Tasty Tycoon hothead burritos 24 40
5
Tasty Town - Cooking & Restaurant Game ???????? restaurant town 12 17
6
Order Up!! To Go order up 26 29
7
World Chef ???????????????? resteraunt 58 33
8
Food Street - Restaurant Management & Food Game foodstreet 41 28
9
Animal Restaurant рестораны 41 27
10
Restaurant Paradise: Sim Builder 甜心宝贝经营餐厅 数学游戏 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 31 250+ 160
nearest restaurants 87 19 250+ 115
khooth 82 29 250+ 178
ooking 80 75 250+ 235
pizza hoay 77 66 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 86
2
Food Street - Restaurant Management & Food Game foodstreet 41 28
3
Cooking City: frenzy chef restaurant cooking games ресторани 33 25
4
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
5
Cooking Yummy-Restaurant Game yummy games ≤5 6
6
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
7
Animal Restaurant рестораны 41 27
8
Cooking Fever restaurantes 65 23
9
Restaurant Story™ reasturant 50 31
10
My Cooking - Restaurant Food Cooking Games mi cocina 29 22

These five keywords: “restaurants”, “nearest restaurants”, “khooth”, “ooking”, “pizza hoay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “restuarant”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “restuarant