"remote control" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “remote control” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mexican”, “sudoku-”, “hsi”, “vodaphone”, “boards games”, “groups”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “remote control” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword remote control from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
car control remote 50 8 250+ 92
remote controller car 50 7 250+ 84
remote controlled car 50 5 250+ 73
control remote 39 14 250+ 150
remote-control 39 14 250+ 145

The search volume of the core keyword remote control in Google App Store reached 38, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 146 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rokie - Remote for Roku netflicix 93 30
2
Roku Remote Control: RoByte controls 50 45
3
Universal Remote Control - Lean Remote univeral remote 31 9
4
Universal Free TV Remote Control For Any LCD universal remote 42 38
5
TV (Samsung) Remote Control svmsung 77 16
6
Universal TV Remote Control universally 53 54
7
Mi Remote controller - for TV, STB, AC and more mi remote 32 15
8
VizControl - TV Remote Control for Vizio TV vizio tv remote 36 9
9
Remote for Samsung TV | Smart & WiFi Direct samsung smart tv remote 40 13
10
Roku Remote - Control Your Roku Smart TV onn roku tv remote 6 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicse 93 30 248 221
netflicix 93 30 248 220
nexfixl 93 30 248 205
apple 82 68 250+ 63
svmsung 77 16 248 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xfinity Stream xfinity 67 35
2
Superbook Kids Bible, Videos & Games (Free App) superbook 37 15
3
Snapchat snapchat 83 46
4
Pinterest printreste 87 56
5
Rokie - Remote for Roku netflicix 93 30
6
iQIYI Video – Dramas & Movies dramaq 53 5
7
SLING: Live TV, Shows & Movies sling tv 59 29
8
Netflix nèlix 93 68
9
ClassDojo class dojo 67 28
10
Amazon Kindle kindle 63 37

These five keywords: “netflicse”, “netflicix”, “nexfixl”, “apple”, “svmsung”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Xfinity Stream”, “Superbook Kids Bible, Videos & Games (Free App)”, “Snapchat”, “Pinterest”, “Rokie - Remote for Roku”, “iQIYI Video – Dramas & Movies”, “SLING: Live TV, Shows & Movies”, “Netflix”, “ClassDojo”, “Amazon Kindle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “remote control”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “remote control