"boards games" App Store Keywords Research Case | ASOTools
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"boards games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “boards games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “puerto rico food”, “авто”, “thomann”, “caduceus”, “credit union”, “new games 2020”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “boards games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword boards games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skateboards games 26 25 250+ 160
snowboards games 11 16 250+ 171
floorboards games ≤5 24 250+ 230
hoverboards games ≤5 18 250+ 196
skateboards games free ≤5 17 250+ 175

The search volume of the core keyword boards games in Google App Store reached 48, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 160 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Board Kings™️ - Online Board Games With Friends board games 52 33
2
Board Games bourd games 32 18
3
Family Board Games All In One Offline game boards offline ≤5 8
4
Board Games juegos familires ≤5 19
5
Family's Game Pack board fames 48 21
6
???? Snakes and Ladders - Free Board Games ???? subsidy 43 20
7
Guess who am I – Who is my character? Board Games guess who 39 37
8
Pastimes - Board Games jogos reunidos ≤5 24
9
Clue Detective: mystery murder criminal board game borad games 48 21
10
Parcheesi - Board Game настольная игра 12 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robomx 88 53 249 220
domano 80 37 249 157
doninor 80 36 244 160
doninos 80 25 248 122
dimino s 80 14 247 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenPath Mobile Access open paths 16 19
2
.R r 68 77
3
Ethan Gamer Land ethan 31 30
4
Super Salon beleza 31 25
5
Toca Kitchen 2 foods 77 35
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
8
School of Chaos Online MMORPG online school 31 18
9
BEYBLADE BURST app blay blade 60 31
10
TapTower - Idle Building Game tap tower 7 18

These five keywords: “robomx”, “domano”, “doninor”, “doninos”, “dimino s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenPath Mobile Access”, “.R”, “Ethan Gamer Land”, “Super Salon”, “Toca Kitchen 2”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “School of Chaos Online MMORPG”, “BEYBLADE BURST app”, “TapTower - Idle Building Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “boards games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “boards games