"mexican" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mexican” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brasil”, “fm- radio”, “central bank”, “kings”, “imagenes de desamor”, “budget planner”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mexican” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mexican from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
liguilla mexicana 75 20 249 120
seleccion mexicana 41 24 250+ 129
resultados del futbol mexicano 41 14 247 104
chipotle mexican grill 39 39 249 218
mexican restaurant 39 26 250+ 18

The search volume of the core keyword mexican in Google App Store reached 37, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MexicanCupid - Mexican Dating App mexican cupid 18 18
2
Mexican Dating App - AGA mexican dating 9 9
3
Mexico Social- Dating App & Date Chat for Mexicans apps mexico ≤5 3
4
Mexican English Translator translate mexican to english 16 8
5
Mexican School Simulator mexican school simulator 12 11
6
Güey Spanish - Learn Mexican Slang pangaea learning ≤5 25
7
Mexican Spanish - US English Dictionary OFFLINE english - mexican spanish dictionary offline ≤5 30
8
Radio Mexico FM AM - Mexican Radio Stations Online mexican radio 11 6
9
TV of Mexico - Mexican Television jalisco tv ≤5 13
10
Learn Mexican Spanish. Speak Mexican Spanish. mexican spanish 14 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
liguilla mexicana 75 20 249 120
mis marcaores 72 25 248 150
méxico 61 21 250+ 47
dolares a pesos 61 4 250+ 39
liga mx 60 29 249 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Liga BBVA MX App Oficial liga mx 60 29
2
Soccer Mexican League fùtbol 53 17
3
TUDN: Univision Deportes Network tudn 40 30
4
Live Mexican Soccer futbol mexicano en vivo ≤5 11
5
Pumas MX pumas gol ≤5 30
6
GoalAlert - Liga MX Scores resultados de futbol mexicano 28 13
7
Live Mexican Soccer mexican soccer live ≤5 30
8
Live Football Soccer-premier league,sports&news soccer live 62 21
9
Fútbol MX fut mx - videos liga mx y copa ≤5 30
10
Liga Mexicana Quiz liga mx juegos de fútbol ≤5 12

These five keywords: “liguilla mexicana”, “mis marcaores”, “méxico”, “dolares a pesos”, “liga mx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Liga BBVA MX App Oficial”, “Soccer Mexican League”, “TUDN: Univision Deportes Network”, “Live Mexican Soccer”, “Pumas MX”, “GoalAlert - Liga MX Scores”, “Live Mexican Soccer”, “Live Football Soccer-premier league,sports&news”, “Fútbol MX”, “Liga Mexicana Quiz”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mexican”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mexican