"remittance" App Store Keywords Research Case | ASOTools
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"remittance" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “remittance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “iq options”, “checkmark”, “driving school”, “amazon a to z”, “business”, “nfl streaming”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “remittance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword remittance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
remittances 39 6 250+ 78
gme remittance ≤5 30 250+ 233
brunphil remittance ≤5 30 250+ 142
apt remittance ≤5 30 250+ 87
ubl uk remittances ≤5 30 249 122

The search volume of the core keyword remittance in Google App Store reached 39, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smiles Mobile Remittance - Money Transfer App - smiles mobile remittance ≤5 30
2
Remitly: Send Money & Track International Funds remitly 50 21
3
Remittance Info remittance info saudi arabia ≤5 15
4
Cebuana Lhuillier Quikz cebuana lhuillier 23 25
5
SET - Money transfer/Remittance (PHP/VND/IDR/THB) tml remittance ≤5 30
6
PayRemit - Pay with Remittance remittances 39 6
7
GME Remittance gme remittance ≤5 30
8
Cross - Your Remittance Hero (Global remittance) cross global remittance ≤5 30
9
ReLe Transfer – Send Money, Send Heart rele 29 23
10
HANPASS Remittance cross global remittance ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
etransfer 75 23 248 121
atms 73 12 250+ 98
vhase 70 52 247 217
weatern union 70 14 248 99
cash app 69 32 248 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eTransfer etransfer lite ≤5 30
2
KPESE-eTransfer kpese e transfer kpk ≤5 25
3
eTransfers - Employees Orders e transfers ≤5 10
4
Interac AGM interac e transfer 15 8
5
Money Transfer App Paysend paysend 32 35
6
Xoom Money Transfer xzoom 58 24
7
TransferGo: Money Transfer transferto ≤5 12
8
TransferWise Money Transfer tranferwise 56 25
9
Collect by WeTransfer we transfer 68 21
10
TD Canada td canada trust 40 42

These five keywords: “etransfer”, “atms”, “vhase”, “weatern union”, “cash app”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eTransfer”, “KPESE-eTransfer”, “eTransfers - Employees Orders”, “Interac AGM”, “Money Transfer App Paysend”, “Xoom Money Transfer”, “TransferGo: Money Transfer”, “TransferWise Money Transfer”, “Collect by WeTransfer”, “TD Canada”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “remittance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “remittance