"castaway" App Store Keywords Research Case | ASOTools
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"castaway" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “castaway” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “asd”, “‏سيارات”, “replenish”, “criminal case”, “poke mon”, “goldeneye”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “castaway” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword castaway from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
castaways 46 40 250+ 204
zombie castaways 15 37 250+ 228
castaway island 11 26 248 201
castaway paradise 7 27 249 220
castaway cove 6 34 250+ 243

The search volume of the core keyword castaway in Google App Store reached 36, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 204 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Island Castaway: Lost World® gilligan's island 38 53
2
Zombie Castaways castaways 46 40
3
Shipwrecked:Castaway Island shipwreck 23 25
4
New World: Castaway Paradise castaway paradise 7 27
5
Castaway Home Designer stolen couch games ≤5 21
6
Survivors: The Quest survivers 50 47
7
Castaway Fortnight: Rules of Survival castaway fortnite rules of survival ≤5 11
8
Survivor Adventure: Survival Island suivival 41 31
9
Tinker Island - Survival Story Adventure photinia 34 53
10
Volcano Island: Tropic Paradise volcano island 18 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
amazon 93 62 249 67
roblocxx 88 63 250+ 245
roblixo 88 30 250+ 240
roblixox 88 30 250+ 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® fruiy 56 17
3
Candy Crush Soda Saga sagas 50 33
4
Facebook faceb 100 79
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “amazon”, “roblocxx”, “roblixo”, “roblixox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “castaway”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “castaway