"snowfall" App Store Keywords Research Case | ASOTools
×

"snowfall" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “snowfall” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “marathons”, “sell etsy”, “arplane”, “google home”, “wavelength”, “yotob”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “snowfall” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword snowfall from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
snowfall wallpaper – romantic winter backgrounds ≤5 30 250+ 156
snowfall oy ≤5 30 250+ 140
snowfall forecast ≤5 30 250+ 120
winters photo frames & snowfall picture effects ≤5 30 250+ 119
snowfall live wallpapers ≤5 30 250+ 86

The search volume of the core keyword snowfall in Google App Store reached 38, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snowfall Live Wallpaper snowfall wallpaper ≤5 3
2
Snowfall Free Live Wallpaper snowfall free live wallpaper ≤5 30
3
Snowfall Live Wallpaper snowing background 24 3
4
Snowfall Live Wallpaper real snowfall live wallpaper ≤5 2
5
SnowFall snowing effect ≤5 3
6
Snowfall Editor - Snowfall Photo Effects 3d snowfall photo frame ≤5 30
7
Snow Live Wallpaper dashing through the snow 6 10
8
Snowfall Live Wallpaper snow animated wallpaper ≤5 30
9
Snowfall Live Wallpaper dua lipa live wallpaper ≤5 22
10
Snowfalling Live Wallpaper christmas live snowing wallpaper ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
io games 55 31 250+ 187
snow 54 70 250+ 65
games for free 53 61 250+ 250
snowing 51 14 250+ 84
accelerated 50 17 250+ 95

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
slither.io game 70 100
2
Snowball.io snowballs 38 13
3
AXES.io ax 41 42
4
Smashers .io hammers 48 6
5
SkyFighters.io - a new .io game 20mb io games ≤5 16
6
Agar.io agar.i 61 37
7
Paper.io 2 ggamess 75 60
8
diep.io •io games 55 30
9
Noodleman.io - Fight Party Games gang beast 43 25
10
Paper.io yvonne strahovski 48 58

These five keywords: “io games”, “snow”, “games for free”, “snowing”, “accelerated”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “slither.io”, “Snowball.io”, “AXES.io”, “Smashers .io”, “SkyFighters.io - a new .io game”, “Agar.io”, “Paper.io 2”, “diep.io”, “Noodleman.io - Fight Party Games”, “Paper.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “snowfall”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “snowfall