"relaxing" App Store Keywords Research Case | ASOTools
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"relaxing" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “relaxing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “speed test”, “مهمل”, “remove background from video”, “dragon ballz”, “camara”, “national park maps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “relaxing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword relaxing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
relaxing music 38 33 250+ 88
relaxing music for sleeping 31 9 250+ 96
relaxing sounds 29 17 250+ 102
relaxing games 28 32 250+ 202
relaxing music for sleep 23 10 250+ 107

The search volume of the core keyword relaxing in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sleep Sounds - Relax & Sleep, Relaxing sounds imsoniac 56 61
2
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
3
AntiStress, Relaxing, Anxiety & Stress Relief Game stress relievers 36 8
4
Antistress - relaxation toys stressful 51 20
5
My oasis: calming, relaxing & stress relief game calming 38 28
6
Calm - Meditate, Sleep, Relax calm 54 51
7
Ambience - Nature sounds: sleep and meditation ambince 38 44
8
Atmosphere: Relaxing Sounds - Rain & Sleep sounds atmospheric 50 20
9
Relax Rain - Rain sounds: sleep and meditation raining 56 25
10
Relaxing Tool heat pad hd - relaxing heat sensitive surface ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
doing 58 41 250+ 190
anxieties 58 30 248 156
guitar 56 77 249 117
imsoniac 56 61 249 248
imsomniac 56 60 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duolingo: Learn Languages Free duolingo 68 34
2
Doing App doing app ≤5 30
3
Less Doing Peak Time less doing peak time ≤5 30
4
Pottery Master– Relaxing Ceramic Art vases 45 22
5
Counter Terrorist Shoot shoots 51 22
6
Fidget Spinner - iSpinner gnocchi 53 30
7
Gym Workout Fitness Tycoon 3D - Workout Simulator sporto klubas 12 9
8
what's doing doing app ≤5 30
9
Learn Spanish for Kids spanish for kids 25 5
10
Dubsmash - Create & Watch Videos mussicaly 45 41

These five keywords: “doing”, “anxieties”, “guitar”, “imsoniac”, “imsomniac”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Duolingo: Learn Languages Free”, “Doing App”, “Less Doing Peak Time”, “Pottery Master– Relaxing Ceramic Art”, “Counter Terrorist Shoot”, “Fidget Spinner - iSpinner”, “Gym Workout Fitness Tycoon 3D - Workout Simulator”, “what's doing”, “Learn Spanish for Kids”, “Dubsmash - Create & Watch Videos”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “relaxing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “relaxing