"speed test" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “speed test” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minecraft skin”, “resum”, “giant”, “transistors”, “firmap”, “computer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “speed test” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword speed test from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
test speed 90 14 250+ 88
netspeed test 90 14 250+ 74
speed testnet 90 13 250+ 80
speed testers 90 11 250+ 80
internet test speed 77 12 250+ 76

The search volume of the core keyword speed test in Google App Store reached 79, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speedtest by Ookla speeddtest 90 30
2
Internet speed test Meter- SpeedTest Master speed testers 90 11
3
Internet Speed Test-FiberTest for Android Smart TV test 59 80
4
SPEEDCHECK Internet Speed Test what's my internet speed 43 12
5
SpeedTest Master Lite - Free Internet speed test ofca broadband performance test ≤5 23
6
V-SPEED Speed Test v-speed speed test ≤5 8
7
Internet Speed test - Wifi Speed Test aplicativo para testar internet wi-fi ≤5 11
8
Speed Test speadest 90 30
9
Meteor: Free Internet Speed & App Performance Test meteor 39 53
10
FIREPROBE Speed Test speed test jitter ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nitflexs 93 30 249 206
speeddtest 90 30 249 143
testspeed 90 17 250+ 100
test speed 90 14 250+ 88
netspeed test 90 14 250+ 74

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix Movie Downloader - Torrent Movie download download hacked netflix ≤5 30
2
Guide for NetFlix & Watch TV Shows for NetFlix netflix guide 2020 streaming movies and series ≤5 30
3
Guide for Netflix 2020 app para atualizar netflix ≤5 30
4
NetFlix Guide 2020-Streaming Trending Movies/Shows netflix guide 2020 streaming movies and series ≤5 30
5
MovieFlix - Free Online Movies & Web Series in HD moviesflix 65 6
6
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
7
Helpflix seriesflix murilo ≤5 22
8
SHOWTIME showtime 54 35
9
ستارزبلاي STARZPLAY starzplay 43 27
10
Netflix VR netflix vr 20 5

These five keywords: “nitflexs”, “speeddtest”, “testspeed”, “test speed”, “netspeed test”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix Movie Downloader - Torrent Movie download”, “Guide for NetFlix & Watch TV Shows for NetFlix”, “Guide for Netflix 2020”, “NetFlix Guide 2020-Streaming Trending Movies/Shows”, “MovieFlix - Free Online Movies & Web Series in HD”, “Netflix Guide 2020 - Streaming Movies and Series”, “Helpflix”, “SHOWTIME”, “ستارزبلاي STARZPLAY”, “Netflix VR”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “speed test”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “speed test