"relaxation" App Store Keywords Research Case | ASOTools
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"relaxation" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “relaxation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dich tieng anh sang tieng viet”, “wmone”, “tumple run”, “shopify”, “zoomed”, “tamil nadu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “relaxation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword relaxation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
relaxation music for sleep 31 9 250+ 101
relaxation music 31 9 250+ 91
progressive muscle relaxation 20 9 250+ 113
meditation relaxation music 19 8 250+ 93
meditation music for relaxation 19 7 250+ 91

The search volume of the core keyword relaxation in Google App Store reached 37, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sleep Sounds - Relax & Sleep, Relaxing sounds imsoniac 56 61
2
Antistress - relaxation toys stressful 51 20
3
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
4
Guided Meditation & Relaxation guided meditation 34 20
5
Meditation & Relaxation Music: Calm Sleep Sounds இசை 26 31
6
Relaxing Music: Sleep Sounds realxing music 48 5
7
Ambience - Nature sounds: sleep and meditation ambince 38 44
8
Meditation & Relaxation: Guided Meditation meditation and relaxation 8 7
9
AntiStress, Relaxing, Anxiety & Stress Relief Game anxious 46 8
10
Relax & Sleep Well: Hypnosis and Meditation hypnotherapy 27 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drty 63 59 250+ 242
colords 61 47 250+ 226
coilor 61 28 250+ 182
clolr 61 27 250+ 180
color 60 91 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dirty Quotes and Dirty Messages flirts quotes 26 3
2
Dirty Quotes obscene 36 34
3
Think Dirty dirity 39 26
4
Relax Melodies: Sleep Sounds, Meditation & Stories melodic 50 11
5
Video call With Girls - Prank talk dirty to me app ≤5 30
6
QuitNow! Quit smoking quit 35 55
7
Headspace: Meditation & Sleep mindfl 50 53
8
Jillian Michaels: The Fitness App gillian anderson 56 59
9
Imgur: Find funny GIFs, memes & watch viral videos imugr 58 48
10
Wood Block Puzzle - Free Classic Block Puzzle Game blocks 51 34

These five keywords: “drty”, “colords”, “coilor”, “clolr”, “color”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dirty Quotes and Dirty Messages”, “Dirty Quotes”, “Think Dirty”, “Relax Melodies: Sleep Sounds, Meditation & Stories”, “Video call With Girls - Prank”, “QuitNow! Quit smoking”, “Headspace: Meditation & Sleep”, “Jillian Michaels: The Fitness App”, “Imgur: Find funny GIFs, memes & watch viral videos”, “Wood Block Puzzle - Free Classic Block Puzzle Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “relaxation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “relaxation