"hocky" App Store Keywords Research Case | ASOTools
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"hocky" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hocky” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “costume”, “rise of empire”, “ecitizen”, “dart”, “sony”, “e pass”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hocky” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hocky from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hocky games 31 10 249 70
air hocky 23 6 250+ 48
chocky 11 31 249 213
shocky 8 33 250+ 237
glow hocky 7 8 249 69

The search volume of the core keyword hocky in Google App Store reached 50, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Glow Hockey juegis de 2 50 30
2
Hockey All Stars hockey 48 68
3
Neon Hockey hoker 17 31
4
Hockey Nations 18 nhl 16 ≤5 14
5
Ice Hockey 3D hickey 34 50
6
Stickman Ice Hockey stickman hockey 8 26
7
Hockey Stars stars games 31 31
8
Hockey Showdown hooqey 10 3
9
Ice Rage: Hockey Multiplayer Free ice rage 8 33
10
Happy Hockey! ???? bouncing pucks ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nhl 65 20 250+ 76
instalarlo 61 60 249 237
олимп бет 58 47 249 207
ic tac toe 56 64 250+ 41
descargarlo 56 60 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NHL stanley cup 51 44
2
Hockey NHL Live Scores, Stats & Schedules elite prospects 41 20
3
Topps® NHL SKATE™: Hockey Card Trader upper deck 20 31
4
Hockey All Stars hockey 48 68
5
Live Stream for NHL 2020 Season nhl live stream 19 11
6
NHL Figures League nhl figures league ≤5 18
7
Watch NHL Live streaming for free nhl tv 27 16
8
Watch NHL Live Streaming For FREE nhl network 22 21
9
Dofu Live Stream for NFL NBA NCAAF MLB NHL crackstreams 63 38
10
Big6 Hockey Manager my hockey team 2014 ≤5 30

These five keywords: “nhl”, “instalarlo”, “олимп бет”, “ic tac toe”, “descargarlo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NHL”, “Hockey NHL Live Scores, Stats & Schedules”, “Topps® NHL SKATE™: Hockey Card Trader”, “Hockey All Stars”, “Live Stream for NHL 2020 Season”, “NHL Figures League”, “Watch NHL Live streaming for free”, “Watch NHL Live Streaming For FREE”, “Dofu Live Stream for NFL NBA NCAAF MLB NHL”, “Big6 Hockey Manager”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hocky”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hocky