"rapunzel" App Store Keywords Research Case | ASOTools
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"rapunzel" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rapunzel” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rise of empire”, “girls games”, “clicker hero”, “pogoda”, “magic brick”, “angulo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rapunzel” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rapunzel from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rapunzel story 21 8 250+ 83
rapunzel games 8 12 250+ 175
dress up – princess rapunzel ≤5 30 250+ 125
rapunzel - fun princess mini games for girls ≤5 30 250+ 123
rapunzel baby doll game ≤5 30 250+ 111

The search volume of the core keyword rapunzel in Google App Store reached 44, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 142 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guilty Rapunzel guilty rapunzel ≤5 30
2
Driving with Rapunzel Princess Adventurs world al3ab rpanzl ≤5 27
3
Find Rapunzel! Princess Tower Escape rapunzel games 8 12
4
Rapunzel coloring pages to improve creativity rapunzel coloring book game ≤5 30
5
Long Hair Princess Hair Salon long hair styling 45 6
6
Dress Up Princess Rapunzel - Beauty Salon Games dress up – princess rapunzel ≤5 30
7
Long Hair Princess - Prince Rescue enrolados outra vez 6 31
8
Bride Princess Dress Up réponse elle ≤5 13
9
Princess Rapunzel Interactive Mini Games rapunzel - playtales ≤5 30
10
Long Golden Hair Princess Dress up game golden hair 16 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney 70 44 249 108
disny 70 33 249 160
d isney 70 17 249 102
little pretty things 65 30 250+ 144
mekie mouse 63 23 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney plost 73 30
2
My Disney Experience - Walt Disney World dinsey world 56 26
3
DisneyNOW – Episodes & Live TV disny channel 50 22
4
Disney Sorcerer's Arena sorcerers apprentice 26 45
5
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
6
Shop Disney disney store 51 39
7
Play Disney Parks disney parks 29 12
8
Disney Emoji Blitz disney emoji blitz 31 37
9
Disney Getaway Blast brave disney 28 39
10
Disney Heroes: Battle Mode incredibles 43 20

These five keywords: “disney”, “disny”, “d isney”, “little pretty things”, “mekie mouse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “My Disney Experience - Walt Disney World”, “DisneyNOW – Episodes & Live TV”, “Disney Sorcerer's Arena”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Shop Disney”, “Play Disney Parks”, “Disney Emoji Blitz”, “Disney Getaway Blast”, “Disney Heroes: Battle Mode”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rapunzel”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rapunzel