"girls games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “girls games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “deip.io”, “the last airbender”, “myschedule”, “manifesting”, “pokemon card”, “google drawing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “girls games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword girls games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games for girls 53 36 250+ 181
f games for girls 50 25 250+ 203
games free of girls 50 23 250+ 200
girls free games 50 23 250+ 189
games girls 50 20 250+ 166

The search volume of the core keyword girls games in Google App Store reached 49, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 173 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unicorn Slime Simulator: Girls Games girl games 55 29
2
College Girls Team Makeover игра для девочек 36 30
3
Dress up - Games for Girls games for girls 53 36
4
Girls games: Painting and coloring painting girl 26 11
5
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
6
Unicorn Chef: Cooking Games for Girls f games for girls 50 25
7
High School Couple: Girl & Boy Makeover girl 62 95
8
Girls Nail Salon - Manicure games for kids girl gamea 50 22
9
Rich Girl Crazy Shopping - Fashion Game gile game 50 30
10
Model Wedding - Girls Games đam cưới 21 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizze 77 20 248 108
cooler math games 72 7 250+ 69
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
fbac 68 59 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizza hoay 77 61
2
Pizzaiolo! pzzaa 77 30
3
Domino's Pizza USA domano 80 37
4
Pizza Hut - Food Delivery & Takeout pizza hurtz 77 18
5
Pizza maker - cooking and baking games for kids pizza maker 33 24
6
Pizza Maker - Cooking Game free pizza games 9 10
7
Pizza Chef ricotta pizza 16 21
8
Yummy Pizza, Cooking Game cooked pizza 16 8
9
Pizza games pitsa pie 24 16
10
Masha and the Bear Pizzeria Game! Pizza Maker Game играем с машей ≤5 25

These five keywords: “pizze”, “cooler math games”, “pippa pig”, “peppas pigs”, “fbac”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Pizzaiolo!”, “Domino's Pizza USA”, “Pizza Hut - Food Delivery & Takeout”, “Pizza maker - cooking and baking games for kids”, “Pizza Maker - Cooking Game”, “Pizza Chef”, “Yummy Pizza, Cooking Game”, “Pizza games”, “Masha and the Bear Pizzeria Game! Pizza Maker Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “girls games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “girls games