"rangoli" App Store Keywords Research Case | ASOTools
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"rangoli" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rangoli” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stopwatches”, “air fryer”, “yotob”, “kenapa”, “hhhh”, “approximately”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rangoli” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rangoli from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rangoli designs 45 29 250+ 12
free hand rangoli designs 11 1 250+ 14
best rangoli design 9 2 250+ 19
rangoli connect ≤5 30 250+ 44
rangoli color ≤5 30 250+ 39

The search volume of the core keyword rangoli in Google App Store reached 31, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rangoli Paint & Colors rangoli color ≤5 30
2
Rangoli Gallery newyear rangoli ≤5 30
3
Simple Rangoli Designs rangoli design app ≤5 30
4
Diwali Rangoli Designs Kolam Dot Rangoli Pongal HD rangoli designs 45 29
5
Latest Rangoli Designs rangoli designs 45 29
6
Rangoli rangoli rekha color match 2 ≤5 30
7
5000+ Latest Rangoli Designs rangoli designs hd ≤5 30
8
Easy Rangoli designs easy creative rangoli designs ≤5 30
9
Art Of Rangoli: Easy way to Learn & Draw designs rangoli making app ≤5 30
10
Peacock Colorful Rangoli Designs best rangoli design 9 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
imandala 56 43 249 197
pages coloring 50 9 250+ 85
celebrated 48 11 250+ 93
mandala art 48 7 250+ 53
mandala 47 63 250+ 37

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mandoo: Mandala drawing App mandala art 48 7
2
Mandala Coloring Pages mandalas 38 11
3
Free Mandala Coloring Book مانديلا 12 10
4
Colorify: Free Coloring Book colorify mandala 19 8
5
Mandala Coloring Book colouring book mandala 11 30
6
Doodle Master - Glow Art doodling 42 9
7
Mandala: Coloring for adults mandelas 34 11
8
Colorfit - Drawing & Coloring coloring apples 19 9
9
Mandalas coloring pages (+200 free templates) descargar mandalas para pintar gratis ≤5 10
10
Coloring book for me - Mandala & Antistress самостоятельно 9 21

These five keywords: “imandala”, “pages coloring”, “celebrated”, “mandala art”, “mandala”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mandoo: Mandala drawing App”, “Mandala Coloring Pages”, “Free Mandala Coloring Book”, “Colorify: Free Coloring Book”, “Mandala Coloring Book”, “Doodle Master - Glow Art”, “Mandala: Coloring for adults”, “Colorfit - Drawing & Coloring”, “Mandalas coloring pages (+200 free templates)”, “Coloring book for me - Mandala & Antistress”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rangoli”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rangoli