"cake decorating" App Store Keywords Research Case | ASOTools
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"cake decorating" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cake decorating” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “call of war”, “myheritage”, “ibc”, “whatsapp app”, “bride to be”, “eternal”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cake decorating” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cake decorating from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cake decorating ideas 31 2 250+ 23
cake decorating tools 24 30 249 60
birthday cake decorating 12 2 250+ 50
cake decorating games 9 5 250+ 103
wilton cake decorating 7 1 250+ 25

The search volume of the core keyword cake decorating in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Icing On The Cake stanley tucci 48 55
2
Gateau - Wedding Cake Decorating App & Planner gateau 43 30
3
Cake Decoration Idea Gallery wilton cake decorating 7 1
4
Cake Decorating cake decorator 39 4
5
Fun Cake 3D - Cake Decorating Game tier the cake-3d ≤5 30
6
Birthday Cake Design Party - Bake, Decorate & Eat! bánh sinh nhật 36 7
7
Cake Decoration Tutorial decoração de bolos com chantilly 7 11
8
cake decoration ideas cake decorating ideas 31 2
9
Fondant Cake Decorating fondant 45 22
10
Cake Icing - Frosting Cake Decoration Game frosting rose ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cske 63 13 250+ 117
berbery 61 64 250+ 250
bakeries 61 8 250+ 61
cake 58 75 250+ 104
gillian anderson 56 59 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cake Web Browser-Free VPN, Fast, Private, Adblock cake 58 75
2
cake live stream video chat appcake 43 36
3
Icing On The Cake stanley tucci 48 55
4
Cake - Learn English for Free app cake 46 6
5
My Bakery Empire - Bake, Decorate & Serve Cakes bakeries 61 8
6
Real Cake Maker 3D - Bake, Design & Decorate cake games 35 10
7
Cooking Rainbow Birthday Cake rainbow cake bake maker game ≤5 4
8
Cake Cooking Shop cake baking shop 19 6
9
Mirror cakes more cakes ≤5 1
10
Cake: Fun Free Food Making Game baken cakes 34 7

These five keywords: “cske”, “berbery”, “bakeries”, “cake”, “gillian anderson”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cake Web Browser-Free VPN, Fast, Private, Adblock”, “cake live stream video chat”, “Icing On The Cake”, “Cake - Learn English for Free”, “My Bakery Empire - Bake, Decorate & Serve Cakes”, “Real Cake Maker 3D - Bake, Design & Decorate”, “Cooking Rainbow Birthday Cake”, “Cake Cooking Shop”, “Mirror cakes”, “Cake: Fun Free Food Making Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cake decorating”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cake decorating