"stopwatches" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “stopwatches” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xfinity”, “mersedes”, “mini”, “web md”, “cool”, “http”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “stopwatches” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword stopwatches from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
multiple stopwatches	≤5	3	250+	50
timers and stopwatches	≤5	3	250+	61
2 stopwatches	≤5	3	250+	60
stopwatches for free	≤5	3	250+	60
free stopwatches	≤5	3	250+	56

The search volume of the core keyword stopwatches in Google App Store reached 60, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Stopwatch Timer	stopwatch	52	67
2		Giant Stopwatch	timimg	41	44
3		Stopwatch and Timer	stopwatch & timer	25	10
4		Timer Plus Free with Stopwatch	타이머	29	10
5		Multi Timer StopWatch	multi timer	15	14
6		Easy Stopwatch	start stopwatch	14	4
7		Talking Stopwatch - The advanced timer with speech	talk timer clock	≤5	30
8		Stopwatch & Lap Timer - Advanced Sport Chronograph	giờ	28	42
9		Stopwatch Timer Original	taimer	68	17
10		Simple Stopwatch	секундомер	33	7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
taimer	68	17	250+	138
timeer	68	14	250+	116
timer	63	78	250+	99
čas	58	54	250+	238
clock	57	81	250+	132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Stopwatch Timer Original	timeer	68	14
2		Taimer: Project Management, CRM, Invoicing System	taimer collaboration app	≤5	30
3		Taimer Chat	taimer chat	≤5	30
4		Taimer Collaboration App	taimer collaboration app	≤5	30
5		Timer	timet	13	33
6		SmartWOD Timer - WOD timer for Cross Training	wod	34	39
7		Stopwatch Timer	stopwatches	60	4
8		Multi Timer - Stopwatch Timer	30초 타이머	≤5	5
9		Interval Timer	interval	36	54
10		Timer Plus - Workouts Timer	timer plus	9	16

These five keywords: “taimer”, “timeer”, “timer”, “čas”, “clock”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stopwatch Timer Original”, “Taimer: Project Management, CRM, Invoicing System”, “Taimer Chat”, “Taimer Collaboration App”, “Timer”, “SmartWOD Timer - WOD timer for Cross Training”, “Stopwatch Timer”, “Multi Timer - Stopwatch Timer”, “Interval Timer”, “Timer Plus - Workouts Timer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “stopwatches”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools