"railway ticket" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “railway ticket” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “message facebook”, “comedy movies”, “material icons”, “mom”, “clik”, “steeler”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “railway ticket” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword railway ticket from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
railway ticket booking 31 15 250+ 104
railway tickets 21 15 250+ 122
bangladesh railway online ticket 19 30 249 106
georgian railway tickets 9 16 250+ 196
irctc railway ticket booking 9 8 250+ 71

The search volume of the core keyword railway ticket in Google App Store reached 33, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 93 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IRCTC Train Booking, PNR Status, Running Status pnr status 63 33
2
ConfirmTkt (Confirm Ticket) - IRCTC Train Booking online booking ticket train 33 30
3
IRCTC Train Booking, PNR, Live Status - RailYatri railyatri 19 18
4
IRCTC Rail Connect irctc 48 31
5
Rail Sheba bangladesh railway 28 15
6
Pakistan Railways Official railway ticket booking 31 15
7
Indian Railway Reservation: All in One Apps indian reservation app ≤5 7
8
IRCTC Rail Connect - for RAIL SAARTHI irctc book tickets 29 12
9
Indian Railway & IRCTC Info app indian rail 55 33
10
BD Railway Online Ticket Buyer & Train Tracker bangladesh railway online ticket 19 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bôking 80 16 250+ 92
sky skanner 73 27 250+ 140
skyscannet 73 21 250+ 123
atms 73 12 250+ 98
tribago 66 21 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
2
Agoda agoda 51 17
3
Hotel Booking: search cheap hotels near me шахматка бронирования ≤5 18
4
Hotel Booking book room ≤5 30
5
Trip.com: Flights, Hotels, Train & Travel Deals trip 46 63
6
Hotel Booking - Cheap Hotels up to 50% discount nearby hotels 24 9
7
Hotel Booking - Cheap Booking last minute galapagos booking center ≤5 30
8
trivago: Compare hotel prices tribago 66 21
9
Cheap Hotels - Hotel Deals hotéis de prêmio ≤5 19
10
HotelTonight: Book amazing deals at great hotels hotel tonight 47 10

These five keywords: “bôking”, “sky skanner”, “skyscannet”, “atms”, “tribago”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Booking.com: Hotels, Apartments & Accommodation”, “Agoda”, “Hotel Booking: search cheap hotels near me”, “Hotel Booking”, “Trip.com: Flights, Hotels, Train & Travel Deals”, “Hotel Booking - Cheap Hotels up to 50% discount”, “Hotel Booking - Cheap Booking last minute”, “trivago: Compare hotel prices”, “Cheap Hotels - Hotel Deals”, “HotelTonight: Book amazing deals at great hotels”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “railway ticket”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “railway ticket