"material icons" App Store Keywords Research Case | ASOTools
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"material icons" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “material icons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “good note”, “al pacino”, “letg”, “hikes”, “wipes”, “poulet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “material icons” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword material icons from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
material design icons 29 3 250+ 91
black material icons ≤5 2 250+ 98
google material design icons ≤5 30 250+ 114
material icons pack ≤5 30 250+ 93
google material icons ≤5 30 250+ 90

The search volume of the core keyword material icons in Google App Store reached 41, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MaterialOS Icon Pack android l icon pack ≤5 3
2
Material Icon Maker icon maker app for android free ≤5 5
3
CandyCons - Icon Pack material design icons 29 3
4
Moonshine - Icon Pack moonshine 30 24
5
Flora : Material Icon Pack flora falls ≤5 30
6
Material UI Dark Icon Pack material dark icons ≤5 30
7
Sliced Icon Pack sliced 28 7
8
Revolution Icon Pack saurabh gupta ≤5 30
9
(SALE) MATERIALISTIK ICON PACK materialistik ≤5 1
10
Mate UI - Material Icon Pack mateoapp ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
delta 59 69 250+ 23
ícones 56 6 250+ 121
icones 56 6 250+ 114
flaticon 56 6 250+ 97
icond 56 5 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fly Delta delts 43 41
2
Delta - Bitcoin & Cryptocurrency Portfolio Tracker delta crypto 7 4
3
Delta Community Credit Union delta community credit union 38 44
4
Delta - Icon Pack pack icon 26 3
5
Delta Dental dental 49 50
6
Delta Private Jets delta private jets ≤5 30
7
Delta Chat deltalabsite whatsapp ≤5 30
8
Delta College delta college 22 34
9
Delta Touch [7 x Doom engine source port] gzdoom 24 34
10
Delta Bank Mobile delta mobile app ≤5 30

These five keywords: “delta”, “ícones”, “icones”, “flaticon”, “icond”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fly Delta”, “Delta - Bitcoin & Cryptocurrency Portfolio Tracker”, “Delta Community Credit Union”, “Delta - Icon Pack”, “Delta Dental”, “Delta Private Jets”, “Delta Chat”, “Delta College”, “Delta Touch [7 x Doom engine source port]”, “Delta Bank Mobile”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “material icons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “material icons