"mom" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mom” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “base ball”, “leroy merlin”, “%time”, “dance”, “marilyn manson”, “kata-kata bijak”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mom” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mom from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
okemom 68 30 250+ 133
momonster 63 61 250+ 248
momo 60 47 250+ 65
theremometer 55 14 249 106
teremometer 55 7 250+ 77

The search volume of the core keyword mom in Google App Store reached 52, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hidden my game by mom mum 35 44
2
Social Mom - the Parenting App for Moms moms 42 13
3
Virtual Mother Game: Family Mom Simulator controlling games 33 30
4
Hello Virtual Mom 3D virtual mom 11 7
5
Virtual Single Mom Simulator: Family Mother Life single mom 21 10
6
New Baby Single Mom Family Adventure mamás y bebés 14 9
7
Pregnant Mom Happy Family Home mujeres embarazadas 33 13
8
Virtual Mother Life - Dream Mom Happy Family sim mom and dad 33 7
9
Busy Bump Idle Life 3D mommy and baby 28 8
10
New Virtual Mom Happy Family 2020:Mother Simulator lần đầu tiên ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
comiceria birtual 77 53 250+ 220
babys 63 25 250+ 175
pelaton 61 44 250+ 214
peloton 61 24 250+ 173
madre 58 22 250+ 73

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virtual Police Family Game 2020 -New Virtual Games commissioner of police 24 18
2
virtual police officer simulator: cops and robbers comiceria virtual 77 57
3
Virtual City Police Airport Manager Family Games city airport manager ≤5 10
4
REGISTRO E IDENTIDAD www.comiceria virtual.cl 48 48
5
Police Mom Family Simulator: Happy Family Life super mom happy family simulador ≤5 3
6
A Police Mom: Virtual Mother Simulator Family Life virtual police mom simulator happy family games ≤5 2
7
TIB Virtual central 132 ≤5 25
8
Policia Movil PNP comisaria virtual.cl 53 57
9
Police Detector GPS (Speed Camera Radar) radar detector 34 15
10
Carabineros Runner : Juego Chileno Gratis comisaria virtual 77 44

These five keywords: “comiceria birtual”, “babys”, “pelaton”, “peloton”, “madre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Virtual Police Family Game 2020 -New Virtual Games”, “virtual police officer simulator: cops and robbers”, “Virtual City Police Airport Manager Family Games”, “REGISTRO E IDENTIDAD”, “Police Mom Family Simulator: Happy Family Life”, “A Police Mom: Virtual Mother Simulator Family Life”, “TIB Virtual”, “Policia Movil PNP”, “Police Detector GPS (Speed Camera Radar)”, “Carabineros Runner : Juego Chileno Gratis”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mom”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mom