"railway enquiry" App Store Keywords Research Case | ASOTools
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"railway enquiry" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “railway enquiry” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “человек”, “jumanji”, “disaster”, “aprendo en casa”, “esp8266”, “personality tests”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “railway enquiry” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword railway enquiry from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indian railway train enquiry ≤5 5 250+ 66
indian railway status enquiry ≤5 4 250+ 52
indian railway enquiry apps com game ≤5 11 249 159
nset enquiry railway ≤5 9 250+ 109
indian railway passenger reservation enquiry ≤5 7 250+ 100

The search volume of the core keyword railway enquiry in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IRCTC Train Booking, PNR Status, Running Status pnr status 63 33
2
IRCTC Train Booking, PNR, Live Status - RailYatri railyatri 19 18
3
Train Enquiry, Live Train, Seat & PNR Status sampark kranti train ≤5 10
4
Indian Railway Train Status : Where is my Train indian train 26 20
5
Live Train & Indian Rail Status - Locate My Train train platform 11 9
6
IRCTC Rail Connect irctc 48 31
7
IRCTC train Booking - ConfirmTkt (Confirm Ticket) online booking ticket train 33 30
8
Indian Railway & IRCTC Info app indian rail 55 33
9
Rail Enquiry enquiries app ≤5 12
10
NTES train enquiry, train running status & e rail mtns 39 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
debatable 65 57 248 237
pnr status 63 33 250+ 57
p n r status 63 9 250+ 56
make my trip 61 24 250+ 151
traine 58 58 249 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sports Debatable: Your Go-To Sports Debate App sporno - debate app ≤5 30
2
Modern Train Driving Simulator: City Train Games tenderness 29 31
3
Thomas & Friends: Go Go Thomas antonia thomas 45 50
4
Train Racing 3D-2018 tane 23 39
5
Train Racing Games 3D 2 Player train racing games 3d 2 players 11 8
6
Train Games Simulator : Indian Train Driving Games bhusawal game ≤5 13
7
Train Simulator - Free Games simulator free games 9 20
8
Bike Stunt Race Master 3d Racing - Free Games 2020 free hames 41 48
9
City Train Driver Simulator 2019: Free Train Games tian 34 38
10
Music Volume EQ — Equalizer Bass Booster Amplifier equalizer 46 73

These five keywords: “debatable”, “pnr status”, “p n r status”, “make my trip”, “traine”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sports Debatable: Your Go-To Sports Debate App”, “Modern Train Driving Simulator: City Train Games”, “Thomas & Friends: Go Go Thomas”, “Train Racing 3D-2018”, “Train Racing Games 3D 2 Player”, “Train Games Simulator : Indian Train Driving Games”, “Train Simulator - Free Games”, “Bike Stunt Race Master 3d Racing - Free Games 2020”, “City Train Driver Simulator 2019: Free Train Games”, “Music Volume EQ — Equalizer Bass Booster Amplifier”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “railway enquiry”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “railway enquiry