"lunch box" App Store Keywords Research Case | ASOTools
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"lunch box" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lunch box” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kanal 7 canli izle”, “flourishing”, “ve may bay”, “brawl stars”, “sesión”, “titanic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lunch box” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lunch box from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
box lunch 42 27 249 166
lunch box girl 13 19 249 156
monkey lunch box 8 15 250+ 154
lunch box master ≤5 30 250+ 177
lunch box — meal coordinator ≤5 30 250+ 106

The search volume of the core keyword lunch box in Google App Store reached 48, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pinch It!™ Recipe Box just a pinch ≤5 30
2
Healthy Breakfast Food Maker - Chef Cooking Game breakfast cooking food chef ≤5 8
3
MAGGIES LUNCH BOX maggie's app ≤5 30
4
Breakfast Recipes Free breadfast now ≤5 30
5
Clean Juice clean juice 35 30
6
Sun Basket Healthy Meal Kit sunbasket 36 49
7
Chachi's : Eat Homemade Anywhere! chachi's ≤5 30
8
Meal Mentor - Vegan Meal Plan meal mentor app ≤5 30
9
Prepd heatsbox ≤5 30
10
School Lunch Food Maker school lunchroom ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nexfixl 93 30 248 205
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
madonald 85 43 246 193
mcds 85 25 243 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix Movie Downloader - Torrent Movie download download hacked netflix ≤5 30
2
NetFlix Guide 2020-Streaming Trending Movies/Shows netflix guide 2020 streaming movies and series ≤5 30
3
Pinterest printreste 87 56
4
Hulu: Stream TV shows & watch the latest movies hulu 75 34
5
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
6
Rokie - Remote for Roku netflicix 93 30
7
All Social Media & Network In One App allap ≤5 23
8
iQIYI Video – Dramas & Movies dramaq 51 5
9
Peliculas de Neflix HD pelis de netflix gratis en español ≤5 30
10
Free Netflix Movie app | Torrent Movie Downloader netflix downloader 50 20

These five keywords: “nexfixl”, “roblodd”, “roblodlx”, “madonald”, “mcds”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix Movie Downloader - Torrent Movie download”, “NetFlix Guide 2020-Streaming Trending Movies/Shows”, “Pinterest”, “Hulu: Stream TV shows & watch the latest movies”, “Netflix Guide 2020 - Streaming Movies and Series”, “Rokie - Remote for Roku”, “All Social Media & Network In One App”, “iQIYI Video – Dramas & Movies”, “Peliculas de Neflix HD”, “Free Netflix Movie app | Torrent Movie Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lunch box”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lunch box