"race cars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “race cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “samsung s health”, “marykay”, “salads recipes”, “google play movie”, “shahid”, “game foot ball”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “race cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword race cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
race cars games 38 22 250+ 181
games cars race 38 20 250+ 178
race cars games online 28 30 250+ 184
2 cars race 19 15 250+ 156
rc race cars 19 11 250+ 129

The search volume of the core keyword race cars in Google App Store reached 45, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stock Car Racing r.a.c.e 50 36
2
Racing in Car 2 driving 65 82
3
Extreme Car Driving Simulator car 68 100
4
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38
5
Car Racing Game : Formula Racing Car Driving Games car racing car games 38 18
6
Real Turbo Drift Car Racing Games: Free Games 2020 race car game 38 26
7
Hot Wheels: Race Off hotwells 55 34
8
Real Car Racing yarış arabası oyun 11 9
9
REAL Fast Car Racing: Race Cars in Street Traffic fast car 32 29
10
Race Car Driving Simulator car123 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ás 80 46 249 185
drivte 77 57 250+ 232
gamess 75 61 250+ 246
xcars 72 53 250+ 232
car 68 100 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AS - News and sports results. as 63 64
2
Among Us among us 87 75
3
Ligones/as as 63 64
4
Asphalt 8: Airborne - Fun Real Car Racing Game للسيارات 43 36
5
Fit As fitas ≤5 30
6
LG Mobile Switch switching 63 22
7
Notepad Free notes 57 74
8
Wallpapers wallpapper 77 28
9
Plants vs. Zombies FREE zoombi 56 39
10
WildCraft: Animal Sim Online 3D animal 56 80

These five keywords: “ás”, “drivte”, “gamess”, “xcars”, “car”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AS - News and sports results.”, “Among Us”, “Ligones/as”, “Asphalt 8: Airborne - Fun Real Car Racing Game”, “Fit As”, “LG Mobile Switch”, “Notepad Free”, “Wallpapers”, “Plants vs. Zombies FREE”, “WildCraft: Animal Sim Online 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “race cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “race cars