"pássaros" App Store Keywords Research Case | ASOTools
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"pássaros" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pássaros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hill climb ra”, “groomers”, “moonphase”, “good morning love messages”, “canvas”, “pokimane”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pássaros” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pássaros from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pássaros robôs ≤5 15 250+ 174
jogo de pássaros e porcos ≤5 14 250+ 152
pássaros e porcos ≤5 10 249 115
pássaros simulator ≤5 7 249 113
pássaros furiosos ≤5 4 249 69

The search volume of the core keyword pássaros in Google App Store reached 36, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canto de Pássaros Brasileiros cântico de pássaro 19 2
2
Harmonia dos Pássaros passaros 36 9
3
Brazilian's birds sounds passarinho 36 19
4
Canto Dos Pássaros Brasil cantos de passaros do brasil ≤5 30
5
Pássaros Brasil - Os melhores cantos. todos os passaros do brasil ≤5 8
6
All Birds of North America - Birds Songs cantos 21 30
7
Canto de Pássaros Brasileiros aplicativo de passarinho canto de passarinho ≤5 1
8
Canto de Pássaros Brasileiros cântico de passarinhos 11 2
9
Canto de Passaro Gaturamo Bandeira saíra-sete-cores ≤5 13
10
Pássaros Do Brasil todos os passaros do brasil ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ubwrr 65 30 250+ 23
bird 60 77 250+ 86
angry birds 59 32 250+ 141
dronet 58 62 250+ 250
chicen 58 20 250+ 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TaxiCaller taxi cabs 60 7
2
Ride Freebee freebee 22 36
3
Track Surge: We The Drivers uber tracker ≤5 14
4
Via: Low-Cost Ride-Sharing ride 45 62
5
Kapten Driver k10 chauffeur privé ≤5 30
6
Pick Me Up™ pick me up 32 33
7
Getaround - Instant Car Rental getaround 39 25
8
TaxiCaller Driver taxi caller 11 3
9
Turo - Better Than Car Rental rent cars 63 8
10
Instacart Shopper: Get paid to shop & earn money shopper 50 45

These five keywords: “ubwrr”, “bird”, “angry birds”, “dronet”, “chicen”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TaxiCaller”, “Ride Freebee”, “Track Surge: We The Drivers”, “Via: Low-Cost Ride-Sharing”, “Kapten Driver”, “Pick Me Up™”, “Getaround - Instant Car Rental”, “TaxiCaller Driver”, “Turo - Better Than Car Rental”, “Instacart Shopper: Get paid to shop & earn money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pássaros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pássaros