"hair styles men" App Store Keywords Research Case | ASOTools
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"hair styles men" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair styles men” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shooting”, “korean”, “tiktok”, “skyward”, “venus”, “pinging”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair styles men” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair styles men from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hair styles and haircuts men ≤5 1 250+ 49
men mustache and hair styles) ≤5 1 250+ 48
hair styles for men 2020 ≤5 30 249 42
hair salon for men & women-dress, hair styles ≤5 30 250+ 101
hair styler - styles for men and women ≤5 30 250+ 51

The search volume of the core keyword hair styles men in Google App Store reached 56, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Men Hairstyles mens hair 56 6
2
Hair Style For Men hair style 50 23
3
1000+ Boys Men Hairstyles and Hair cuts 2020 men hairstyle & haircuts ≤5 1
4
Men Hairstyles Changer hairstyles for guys 16 1
5
Boys Men Hairstyles and boys Hair cuts 2020 layer hair cutting 45 6
6
Latest Boys Hairstyle 2020 hair stand up app ≤5 8
7
2020 Hairstyles For African & Black Men - Trendy nice haircut for men 14 1
8
Beard Man - Beard Styles & Beard Maker beard men style 34 3
9
Man Hair Mustache Style PRO : Boy Photo Editor hair ball 23 16
10
New Hair styles 2019(offline) men's hair frederick ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hair styler 61 11 250+ 104
hàir style 61 7 250+ 100
barber shops near me 60 4 250+ 35
short hair styles 58 2 250+ 44
mens hair 56 6 250+ 36

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair Styler Salon hair styler salon ≤5 10
2
Women Hair Style Photo Editor hair styler app 19 4
3
Toca Hair Salon 4 hair salon 57 54
4
Hair Style For Men hair style 50 23
5
Hair Styler Photo Editor какая стрижка мне подойдет по фото ≤5 3
6
Superstar Hair Salon curling hair 33 9
7
Boy Hair Style boy hair changer for boys ≤5 30
8
Magic Mirror Demo, Hair styler hairstyle magic mirror 7 3
9
Men Hair Style - Photo Editor perm hair 30 3
10
Best Hairstyles hairstyles 51 42

These five keywords: “hair styler”, “hàir style”, “barber shops near me”, “short hair styles”, “mens hair”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hair Styler Salon”, “Women Hair Style Photo Editor”, “Toca Hair Salon 4”, “Hair Style For Men”, “Hair Styler Photo Editor”, “Superstar Hair Salon”, “Boy Hair Style”, “Magic Mirror Demo, Hair styler”, “Men Hair Style - Photo Editor”, “Best Hairstyles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair styles men”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair styles men