"puzzling" App Store Keywords Research Case | ASOTools
×

"puzzling" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “age calculation”, “доброе утро”, “cookie”, “words”, “cengage”, “‏العاب”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puzzling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzling from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
puzzling puzzle 55 20 250+ 171
puzzling games 26 21 250+ 178
puzzling game 25 20 250+ 181
puzzling games for kids 19 8 250+ 125
puzzling cubes 12 8 250+ 91

The search volume of the core keyword puzzling in Google App Store reached 55, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 161 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Puzzledom - classic puzzles all in one minigames 32 26
2
Brain It On! - Physics Puzzles bring it on 28 47
3
Magic Jigsaw Puzzles xjigsaw 51 56
4
Puzzle Kids - Animals Shapes and Jigsaw Puzzles puzzles for kids 34 19
5
Smart Puzzles Collection smart games 32 29
6
Jigsaw Puzzles - Puzzle Game puzzle 55 92
7
Jigsaw Puzzles Real real puzzles ≤5 5
8
Sumikko gurashi-Puzzling Ways 大丈夫 26 47
9
Puzzlescapes: Relaxing Word Puzzle & Spelling Game tritez 34 53
10
Kids' Puzzles kids' puzzles 31 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cleverness 68 62 250+ 235
puzzle 55 92 249 190
cross 55 71 249 67
puzzle * 55 27 250+ 189
puzzle-puzzle 55 25 250+ 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Be Smarter smartest sas ≤5 23
2
Magic Piano by Smule magic piano 22 19
3
Bingo Bash: Live Bingo Games & Free Slots By GSN floor jansen 38 55
4
Bloomberg: Market & Financial News bloomberg ht 58 34
5
Bowling King bowling 55 71
6
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
7
Fanatical Football footh boll 66 39
8
Credit Karma - Free Credit Scores & Reports credit karma 70 40
9
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 12
10
Todoist: To-Do List, Tasks & Reminders to do list 50 29

These five keywords: “cleverness”, “puzzle”, “cross”, “puzzle *”, “puzzle-puzzle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Be Smarter”, “Magic Piano by Smule”, “Bingo Bash: Live Bingo Games & Free Slots By GSN”, “Bloomberg: Market & Financial News”, “Bowling King”, “ZEDGE™ Wallpapers & Ringtones”, “Fanatical Football”, “Credit Karma - Free Credit Scores & Reports”, “Drum Pad Machine - Beat Maker & Music Maker”, “Todoist: To-Do List, Tasks & Reminders”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puzzling