"pizzas pizzas" App Store Keywords Research Case | ASOTools
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"pizzas pizzas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pizzas pizzas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “statuss”, “cascades”, “immediato”, “jegos”, “armys”, “fiends”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pizzas pizzas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pizzas pizzas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pizzas hut 77 15 248 99
pizzas 48 10 249 87
making pizzas 33 8 250+ 73
pizzas caseras 33 5 250+ 39
city pizzas 29 8 249 70

The search volume of the core keyword pizzas pizzas in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 249, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizza hoay 77 66
2
Pizzaiolo! pzzaa 77 30
3
Pizza Chef ricotta pizza 16 21
4
Domino's Pizza USA domano 80 37
5
Masha and the Bear Pizzeria Game! Pizza Maker Game играем с машей ≤5 25
6
Pizza Maker - Cooking Game free pizza games 9 11
7
fake call pizza game 2 milan pizza kidderminster ≤5 30
8
Yummy Pizza, Cooking Game jogo de panela 41 37
9
Pizza games pitsa pie 24 16
10
Little Caesars little caesars 66 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
domano 80 37 249 157
doninos 80 26 248 128
dominies 80 23 249 114
dimino s 80 14 247 75
daminos 80 12 248 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Domino's Pizza USA doninos 80 26
2
Dominoes - Best Classic Dominos Game dimanos games 19 14
3
Domino - Dominoes online. Play free Dominos! doninor 80 36
4
Dominoes game domino 33 18
5
Dominoes دامنه ≤5 13
6
Dominoes - Classic Domino Tile Based Game domaines 29 38
7
Domino Smash domino effect 26 30
8
Dominoes Pro | Play Offline or Online With Friends dominoes pro ≤5 6
9
Dominoes دوم ان شاء الله ≤5 24
10
Domino! The world's largest dominoes community domenic 11 36

These five keywords: “domano”, “doninos”, “dominies”, “dimino s”, “daminos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Domino's Pizza USA”, “Dominoes - Best Classic Dominos Game”, “Domino - Dominoes online. Play free Dominos!”, “Dominoes”, “Dominoes”, “Dominoes - Classic Domino Tile Based Game”, “Domino Smash”, “Dominoes Pro | Play Offline or Online With Friends”, “Dominoes”, “Domino! The world's largest dominoes community”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pizzas pizzas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pizzas pizzas