"cookie" App Store Keywords Research Case | ASOTools
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"cookie" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cookie” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tottenham”, “hite”, “sportify”, “podcaster”, “ás”, “remaind”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cookie” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cookie from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cookieclicker 56 36 250+ 190
cookie clocker 56 24 250+ 147
cookies clicker 56 23 249 147
cookie clicker 54 34 248 163
insomnia cookie 53 58 249 247

The search volume of the core keyword cookie in Google App Store reached 52, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cookie Clicker cookieclicker 56 36
2
Cookie Run: OvenBreak - Endless Running Platformer gallets 41 49
3
Cookie Clickers™ cooki 60 89
4
Cookies Inc. - Clicker Idle Game cookie inc 8 15
5
Cookie Swirl World cookie swirl c 32 24
6
Cookie Clickers 2 печенья 28 7
7
Cookie Jam Blast™ New Match 3 Game | Swap Candy cookie jam blast 18 15
8
Cookie Jam™ Match 3 Games | Connect 3 or More noel fielding 43 57
9
Cookies vs. Claus cookies versus clause 10 15
10
Word Cookies!® cheryl s cookies 34 46

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblox's 88 18 250+ 107
roblockx 88 30 250+ 27
roblxl 88 30 250+ 14
resturant 87 35 250+ 179
pizza hoay 77 61 250+ 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Roblox roblocxx 88 63
2
Master skins for Roblox  studio roblox 45 27
3
Skins for Roblox ؟ roblox 88 10
4
Girls Skins for Roblox usernames for roblox 23 27
5
Grandpa's Rolbx Crazy House Escape cookie swirl grandpa's workshop ≤5 28
6
piggy granny roblox's obby horror mod scary escape biggie granny roblox ≤5 16
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Avatars Maker - for Roblox platform roblox avatar 36 17
9
Wallpaper for Roblox HD 2020 clarity meme roblox part 2 ≤5 19
10
Make Master Shop for Roblox roblox corporation 32 14

These five keywords: “roblox's”, “roblockx”, “roblxl”, “resturant”, “pizza hoay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Roblox”, “Master skins for Roblox”, “Skins for Roblox”, “Girls Skins for Roblox”, “Grandpa's Rolbx Crazy House Escape cookie swirl”, “piggy granny roblox's obby horror mod scary escape”, “Strong Granny - Win Robux for Roblox platform”, “Avatars Maker - for Roblox platform”, “Wallpaper for Roblox HD 2020”, “Make Master Shop for Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cookie”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cookie