"puzzle puzzle" App Store Keywords Research Case | ASOTools
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"puzzle puzzle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzle puzzle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bullied”, “telekom”, “detran pr”, “lord of rings”, “dvla”, “purpl”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puzzle puzzle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzle puzzle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
puzzle 55 92 249 190
puzzle * 55 27 250+ 189
puzzle-puzzle 55 25 250+ 164
puzzling puzzle 55 20 250+ 171
jigsaw puzzle 52 62 249 107

The search volume of the core keyword puzzle puzzle in Google App Store reached 55, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 165 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Puzzle Fuzzle puzzle-puzzle 55 25
2
Jigsaw Puzzles - Puzzle Game puzzle 55 92
3
Jigsaw Puzzles Epic jig saw puzzles 50 8
4
Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games jigsaws puzzles 50 9
5
Kids' Puzzles kids' puzzles 31 5
6
Jigsaw Puzzle puddles 38 46
7
Jigsaw Free - Popular Brain Puzzle Games jisgsaw 51 11
8
Hexa Jigsaw Puzzle ® hexagon jigsaw ≤5 5
9
Jigsaw Puzzle World 1000 puzzle pieces 23 6
10
Magic Jigsaw Puzzles xjigsaw 51 56

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
teetris 60 30 250+ 175
tertis 60 22 250+ 134
tetrs 60 20 250+ 134
tetrik 60 18 250+ 131
numbers 56 60 250+ 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tetris® tetris 61 18
2
Jewels Block Crush - Free Puzzle Game block puzzle 41 65
3
Block Crush - Popular Classic Puzzle Games tetris gratis 33 13
4
Block Puzzle juegos de bloquez 12 17
5
Block Puzzle block 51 87
6
Blockudoku® - Block Puzzle Game kudoku game 29 30
7
Wood Block Puzzle - Free Classic Block Puzzle Game blocks · 50 20
8
Falling Lightblocks Classic Brick with Multiplayer falling light blocks ≤5 18
9
Block Puzzle - Brain Training Classic Challenge brain workout challenge ≤5 8
10
Block Puzzle game block 29 17

These five keywords: “teetris”, “tertis”, “tetrs”, “tetrik”, “numbers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tetris®”, “Jewels Block Crush - Free Puzzle Game”, “Block Crush - Popular Classic Puzzle Games”, “Block Puzzle”, “Block Puzzle”, “Blockudoku® - Block Puzzle Game”, “Wood Block Puzzle - Free Classic Block Puzzle Game”, “Falling Lightblocks Classic Brick with Multiplayer”, “Block Puzzle - Brain Training Classic Challenge”, “Block Puzzle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzle puzzle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puzzle puzzle